Top sales pros confirm that it often takes seven or more communications or sales messages before prospective customers make a purchase. They also confirm that its generally easier to sell to a referral, because someone they know gave positive testimonial about their products or services. What would happen if you combined both of these powerful ideas? A nifty and thrifty two-step. Try this two-step tip: 1. Collect leads with your auto responder. Ask for mailing addresses and telephone numbers, too, for additional ways to follow up with each person. When you download the e-mail digest of everyone's e-mail addresses and other information from those who requested additional information from your auto responder, follow up multiple ways. Send postcards. Call. Mail sales letters and other promotional pieces. 2. Publish a price list of all the products and services that you offer in an insert, direct marketing package and / or .pdf to be made available via auto responder. You could also include order forms, product descriptions, and other sales material. Then send to the people in #1 above with monthly updates, announcements of new sales and products / services, and a request for referrals. So why not improve your closing ratio and reach out even farther at the same time? Do the two-step! [Insert Your Resource Box Here] (Words: 212)

The Internet offers many means of affordable marketing with auto responders. Here are a couple of popular ways of using them. DIRECTORY Some webmasters set up link or article directories on their sites. They create a directory on a specific industry topic, placing their own ad or banner along the top. Then they invite others to add their website links via a link exchange program, listing themselves in your directory. Or they invite articles to be submitted that include a resource box at the bottom of each with a link to the authors website. This results on increased traffic as sites link up across the World Wide Web. Enter link exchange software or article directory software into a favorite search engine for help with each. TEACH A COURSE Some marketers write up a simple step-by-step instructional class in their area of expertise. Then they break it up into smaller portions or messages and set them up in an auto responder as email messages, including short ads within each message to invite sales & website visits. Then they invite website visitors to sign up through on online form or email subscription address offered through the auto responder service. As people sign up, they will learn more about the products and services through the teaching series. [Insert Your Resource Box Here] (Words: 214)

Stuck in an auto responder rut with only your eZine going out regularly? Get out of the rut with some of these ideas for improvements. 1. Provide back issues of your eZine archives via your auto responder instead of hosting all your archives online. This will give your subscribers and web site visitors easy access to them and offers a chance to include graphics, audio and video and other components all rolled up in .pdf files for quick, easy download. 2. Help with tech issues and publish your entire web site, save it in a pdf file, and load it into an auto responder. Sometimes visitors don't have enough time read your entire site or they lose their Internet connection or time online. So this way, they could print it out and read it offline. 3. You could offer your eBook via an auto responder. Often your visitors won't have to download it or have the software to read it right away, so this way they can take it to go. 4. For a handy - -and nice legal - touch, you could include the terms and conditions to purchase transactions and load them into an auto responder that is triggered with each purchase. This could include return policies, purchases, refunds etc. [Insert Your Resource Box Here] (Words: 212)

Marketing through auto responder series is a popular strategy to increase repeat website visits and sales. Here is a popular strategy. EZINE EBOOK Instead of trying to publish a small daily or weekly eZines, try publishing one large monthly eZine (similar to a monthly magazine) as an e-book format delivered via auto responder, preferably an Adobe .pdf file. You could have it made up of a large number of articles per issue and insert regularly featured areas throughout like inspirational quotes, industry tips, favorite sites and advice from the pros. You could also insert full-color graphics, multimedia components like audio / video file links and ads. Then you can charge a monthly rate, with an annual discounted package purchase, and sell advertising spots to sprinkle in your auto responder announcements for each issue and with an informational series to announce your monthly eZine to new prospects. In summary, by using customized marketing techniques like an eZine eBook, tailored to fit your own products and services, you can reach out and increase your website traffic and sales opportunities. Internet marketing can mean more ways to grow your business. [Insert Your Resource Box Here] (Words: 187)

With the awareness of the importance of list building, comes a recent Internet Marketing trend which was started just a couple of years ago for the mutual benefits of all Internet Marketers and mailing list owners. This method is more recognized as a starting a Give Away venture. In a real sense, a Give Away event is much like a big time version of ad swaps. In a nutshell, a group of mailing list owners partner together and pool in their individual gifts in one limited-time event. Each participating partner contributes a gift to the event. The gift can be a free product, membership pass or a product he is already selling (if he is kind enough to offer into the event). The participating partner prepares a Lead Capture Page where he gives the gift in exchange for the subscribers email address. In other words, in order for a visitor to download the digital gift, he must opt in and subscribe to your mailing list. When the gifts are pooled together into one event (site), every partner will then endorse the Give Away event to their own mailing lists. The result: lots of visitors to one event as a collective effort of several participating partners! With so many visitors downloading gifts from one focused event, it is a true win-win situation. This is because the visitors get to download several free gifts for their own use and every partner gets to build their own mailing list! You can easily get notified about a Give Away event in the making by communicating with other Internet Marketers often or participating in Internet Marketing discussion and Joint Venture boards. [Insert Your Resource Box Here] (Words: 276)

Also known as the name squeeze page or lead capture page, you can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method. The following are tips in creating a successful landing page that converts visitors into subscribers on a very huge percentage. Success Tip 1: Offer a freebie in exchange for your visitors email address. I very much endorse this method of building your mailing list. You can offer a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address. Success Tip 2: The landing page must be written professionally. When writing your page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or try to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling. Success Tip 3: Other than your opt-in form and perhaps important disclaimers and terms, there shouldnt be any other links on your landing page. Success Tip 4: Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie. As a final reminder and conclusion, in order to build trust, you can include your hand-written signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report on offer. [Insert Your Resource Box Here] (Words: 316)

Aside from pre-selling your products and affiliated offers, the other purpose of your free viral report should be to build your mailing list. This is because if you are unable to pre-sell, let alone sell, the products and services featured in your free report, the last ditch effort should be to collect leads. In short, if you cannot convert the reader into a ready buyer, you should then attempt to convert him or her into your subscriber. In that manner, you can still follow up with your reader on future offers and have a chance at converting him or her into your customer, preferably lifetime. You can do so by offering a lifetime update to your report or a unique notification list your reader will be interested in subscribing to, which leads to having him or her subscribed to your mailing list. One of the few success factors in viral marketing of your free report is quality. If your readers find your information worth sharing, and you encourage them to do so by giving them the right to give your report away for free, you will be able to have your name, status and links within the report passed around without any effort on your part simply because others are willing to do so for you! [Insert Your Resource Box Here] (Words: 216)

How would you like to send your commercial emails to people you do not know, but are expecting to receive such mail from you? Wait a minute. That does not sound right. How can this be? It is simple, if you know what is really going on. Everybody who is on these lists, also known as safe lists, knows that they will be receiving emails from other members. This is possible because that is one of the conditions of their safe list membership. And those who join these lists are willing to agree to this condition because they themselves would want to send out their own commercial emails to the others on the list. The result: everyone is sending emails to each other but no one is reading them! It gets worse when some savvy members sign up for the membership using a free or less-frequently-used account to store the useless emails they will never bother to open and read. Having said that, it is always wiser to start your own mailing list and build it with opt-in subscribers, no matter how tempting safe lists can be or how many members there are in a safe list. [Insert Your Resource Box Here] (Words: 197)

I am sure that you have definitely come across advertisements that read: 1,000,000 email addresses for $29.99. And these bulk mail companies can even offer you these names in a CD at your doorstep. Sure, having 1,000,000 subscribers is the best thing that could ever happen to any Internet Marketer and often sounds too good to be true. But very often, it always sound too good to be true. What many beginning marketers do not really know is that these bulk companies harvest the email addresses using robots and other wares on the Internet. That is how the 1,000,000 email addresses come about, whatever the amount is. Now, the really awful part is that if you purchase the so-called 1,000,000 names even at a low price, not only is it a waste of money, you are risking being accused of spamming. It is no longer a surprise how you often receive spam mails on Viagra, OEM Software and things you do not even need in your inbox. That is so possible, because of the 1,000,000 names, no one knows you or even ask to be subscribed to your mailing list. On top of that, not all 1,000,000 email addresses are really in use because a portion of them can either be own by the same owners (one owner can own more than 1 email accounts) or are obsolete. When you read such ads again, tell yourself that it is a waste of money. [Insert Your Resource Box Here] (Words: 243)

Some Internet Marketers can get clueless when it comes to unleashing the full potential of paid eZine advertising. One of the most common dilemmas is that whether should the Internet Marketer advertise the product or service he is selling directly to the subscribers of the eZine he is paying advertising for? This can be a wise method, but with ifs and buts. For one, the advertisement must be compelling and attention grabbing. Secondly, there is no telling if the eZines subscribers constantly practice a buying habit until you put some money to find out. Investing even a small sum of money can be risky to a number of Internet Marketers who are on tight budgets. But in spite of the risk factors, eZine advertising can still be rewarding, if done right. Thus the solution: the marketer would be wiser if he or she uses eZine advertising to build his or her mailing list. It makes sense, anyway. Since some eZines display more than one sponsored advertisement, you can grab the subscribers attention by giving a free or risk-free product or offer through your ad. When the subscriber clicks on your ad, he or she can opt into your mailing list in exchange for the free offer, which can be a free report or even a trial service. While you are not making a hard sell through your advertisement just yet, building your list by getting other eZines subscribers subscribed to your eZine allows you to follow up with them in the future, as and when you have new offers. [Insert Your Resource Box Here] (Words: 259)

You can build your list simply by writing articles, whether you have thought of it or not. Quite simply, you write and submit your articles on your topic of expertise or business nature to popular article directories where eZine publishers and readers are looking for the information you provide. Leveraging your viral marketing efforts on article writing can be rewarding, if done right. In the real sense, you are actually proving your worth and demonstrating your expertise about your business through the articles you write. So, how can this method in effect build your mailing list? The answer: the resource box you attach to your articles. In your resource box (also known as bio box), you include a brief detail about yourself and your business site together with its URL. It is strongly suggested that your resource box URL links to your mailing lists landing page where you can get your visitors name and email address, which will in turn help you build your mailing list at no cost. If your articles are found worth sharing, eZine publishers will republish your articles together with your resource box for their readers and subscribers. The wonderful result: viral marketing without effort on your part! You can start by writing and submitting your articles to trusted article submitter sites such as http://www.articlemarketer.com/ and begin your article marketing journey today. [Insert Your Resource Box Here] (Words: 226)

Here is a little used technique you can implement to build your mailing list for no additional cost. I call it using subscribers to make subscribers like much in the context of using money to make money. This simple list building formula can be summed up in two words: ad swap. Generally, you trade advertisements with other eZine publishers, preferably of the same mailing list size or bigger. You broadcast the eZine publishers advertisement to your mailing list while the eZine publisher endorses your ad to his list. Yes, you are actually cross endorsing or cross promoting each others offer to each of your mailing list. Your advertisements goal should be to get as many subscribers possible from the other eZine publishers mailing list to sign up for yours. The result: you grow your mailing list. This method does not require money, which means it can be done for free. And the return of subscribers? Infinite! You only have to do this with one eZine publisher at least once, because his subscribers who are also your subscribers can now be followed up within the boundaries of your mailing list. Perform ad swaps with as many eZine publishers as possible and soon, you will have a huge mailing list of your own built free. [Insert Your Resource Box Here] (Words: 213)

If a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago. But the bottom line is that your visitor may not come back to your website again. If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not come back. You could have converted a fraction of the visitors into your customers. Some may say that creating unique content can keep some of the visitors coming back, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list. Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You do this by asking for your visitors name and email address through your opt-in form. And if your visitor signs up to be on your mailing list, you can still follow up with him via email. You can get your subscriber to consider your offer, or endorse another offer to him or her. All in all, you want to convert as many visitors into subscribers as possible and obtain the potential revenue you rightfully deserve the easy, wise way. [Insert Your Resource Box Here] (Words: 252)

eZine publishers today use any one or more of the 3 most commonly used eZine formats which I am about to describe to you in this article. Ultimately, you can decide which format is the best choice for you, though each winning format has its pros and cons. The text eZine is the most commonly published. The advantage of this format is that other than writing, you do not require any special skill to use a Word or Notepad program. While the HTML eZine format requires a certain degree of HTML skills on your part, you can add more sophisticated features to your eZine issues, making them more appealing to your subscriber thus increases your readership value, something that text eZines do not have. You can decorate your eZine format, change your fonts, include pictures, and more. However, the drawback often faced by HTML eZines is that they often get trapped into spam filters before they reach their subscribers inboxes. The third and least used among the 3 formats is the PDF eZine. Publishing your eZine in PDF format can consume a lot of time and effort on your part but often make up in quality readership Due to the commitment, PDF eZines are usually published on a monthly basis. The great part, though, is that you can put in your affiliate links in your PDF eZine issue and allow your subscribers to pass the eZine issue around. Given the choices, however, you do not have to necessarily choose strictly one eZine format, as some eZine publishers today do publish in more than one format. [Insert Your Resource Box Here] (Words: 265)

Creating your own content can be a challenge if you publish your own online newsletter or eZine. However, regardless of any topic you are publishing on, types of contents can be generally divided into four categories, namely factual content, short tips, mini stories and case studies. Other than writing your own content, you can get your own unique content the quick and easy way by organizing an interview with an expert or leader in the topic. Very often, this can be done for free and since the interviewee is writing out most of the content, there is nothing else for you to do other than giving the interviewee something valuable in exchange (maybe a meal!). Now if you have money to spare, you can hire a ghostwriter to write your content for you without taking any credit. Recommended professional marketplaces where you can seek ghostwriters include http://www.elance.com/ and http://www.rentacoder.com/. Another little known and underused method in getting your own content is via public domains. If you are not familiar with the term "public domain", "public domain" simply means anything that is NOT protected under US copyright law. This includes ALL works published before 1923 and, under certain conditions, works published up to 1978. And in this case, we are referring works to written materials such as reports, articles and books. Republishing and repackaging public domain information can help you save time and effort from creating new ideas and content as they are readily available. On top of that, you do not have to pay royalties or copyright fees on that work. If you fancy the idea of publishing content without any writing on your part, this method is for you. [Insert Your Resource Box Here] (Words: 280)

When choosing a topic to publish your eZine on, you must consider some important success factors that can determine the flow and goal of your eZine. You are encouraged to write non-time sensitive contents such as short tips, mini stories and interviews. Doing so enables you to create content in advance so that you can conveniently dispense to your subscribers at a later schedule. Topic-wise, you will do well to cater to a starving market that will always be on demand for the kind of content you offer. And by this, I mean that you should zero in onto a demand that has been, is and will always be there. Relationships and dating are niches that have been on Earth long before the World Wide Web came up, for example. The food niche will always be there as long as there are chefs cooking for anyone with a stomach to fill. Having said that, you also want to have a steady stream of products or services of your own or an affiliate for you can endorse to your mailing list and make even more money. This is also the reason why the Internet Marketing niche will remain one of the hottest niches there is, as products and services are created almost around the clock. As long as there Internet Businesses cropping out, there will always be needs to be fulfilled. [Insert Your Resource Box Here] (Words: 230)

As with any other types of businesses, publishing your own online newsletter a.k.a. eZine has its share of drawbacks, in spite of the several benefits it offer. The purpose of this article is not to scare you away with the disadvantages of publishing your own eZine, as the benefits are often more attractive. However, I will also show you how you can easily tackle the cons. One obvious challenge most beginning eZine publishers face is the creation of eZine content. Creating your own content can be tiresome, especially if you are not a gifted writer and that you run out of ideas every so often that your publishing schedule is threatening you. A way of taking care of this problem is to create your content in advance. You can compile 30 days worth of content in one day, for example. If you are not blessed with writing skills, you can broker the writing task to capable freelance writers which you can find at places such as http://www.elance.com/ or http://www.rentacoder.com/. While you need to pay for such services, you are at liberty to take the credit for written articles. Alternatively, you can republish articles from article directories such as http://ezinearticles.com/. This is a free method you can use in making content, provided you include the resource box of the original author and that the article has republishing rights conveyed. In conclusion, you can easily tackle the content creation challenge using the mentioned methods that do not require writing on your part, free or paid. [Insert Your Resource Box Here] (Words: 253)

There are several advantages publishing your own eZine can offer to you. Thus if the pros appeal to you, then publishing your own paperless newsletter can be ideal for you. The most obvious reason publishing an eZine can be the most ideal business to you is that it is so easy to start that any individual can do. There is no need to invest in starting a brick and mortar business or even staff and heavy machines for that matter. In fact, you can do this from the comfort of your home as the most important thing you will need is an auto responder equipped with broadcast feature. Auto responders such as GetResponse.com and aWeber.com are highly recommended when it comes to publishing your own eZine. In spite of the low start up cost and monthly fees, you can make money from several profit centers within the spaces of your eZine issues. You can make money from selling advertising space, just to name one. Most importantly, you get to build your own personal media and spread your marketing influence, making you more valuable to product and service owners thus do not be surprised if you receive Joint Venture proposals every so often. Given some of the best reasons in the world of Internet Marketing, publishing your own periodical eZine can one of the best money vehicles you will ever acquire or even build. [Insert Your Resource Box Here] (Words: 233)

If you are an affiliate marketer who wants to make a comfortable living from referring your prospects to other peoples product or service for decent commissions, then you must consider building your own mailing list. Building your mailing list of hungry prospects can be one of the best investments you will ever make, as it is time and effort worth spending on. When you strike on a Joint Venture and have a new product or service to endorse, you can look no further than your own mailing list. Granted, that most affiliates, as in more than 90 percent of them, are not making money from affiliate programs, but this often results from the same amount of effort focused on least effective methods. While having your own mailing list is, by a long mile, not the only effective affiliate marketing method, you can make affiliate sales very quickly even in the next few hours after sending a sales message, provided that your mailing list is huge and responsive. This is often true, because owning your own mailing list for you to endorse products and services to is one of the fastest-producing results, beating other affiliate marketing methods imaginable. In a nutshell, the affiliate marketer who gets ahead of the pack is the one who owns a huge and responsive mailing list of prospects. [Insert Your Resource Box Here] (Words: 222)

On the Internet, it is very possible to make money without selling any product. One way of doing so is through starting your own eZine, also known as an electronic newsletter. In a nutshell, you send out your eZine issues on a periodical basis to your subscribers. The good part is that you have a flexible choice in automating the process of sending out your eZine issues for you or manually sending them on a periodical basis. As an eZine publisher, not only can you easily achieve the benefits a conventional newsletter publisher enjoys without having to chop down several trees in the process, you can easily and conveniently spread your marketing influence and expertise to your base of subscribers from the shoes of an ordinary individual. In other words, you do not have to invest in expensive printing equipment, brick and mortar business, and hiring staff just to run your own newsletter publication, resulting in a lot of time, money and effort saved. Basically, all you need to start your own eZine are an auto responder and broadcast feature to go with, enabling you to reach out to your massive subscribers whom you can regard as your prospects, too. All in all, if you do not have the commitments of creating your own product for sale, then publishing your own online newsletter can be one of the wisest decisions you will ever make, given the benefits of impressive marketing power and influence it can offer to you. [Insert Your Resource Box Here] (Words: 248)

A sitemap of a website is similar to the table of contents of a book. Sitemaps are important because it guides web surfers to the particular part of the website they have a point of interest in. With it they would save time following links and get right to the point instead. Sitemaps are also where search engines look at if somebody is looking for a particular keyword or phrase. If you have a site map, you can most likely be searched. Creating a sitemap, now with software technology surging in, is relatively easier than before. You need not be a programming guru to be one. All need is a notepad, a program editor, and some patience. Heres how you do it: Create the listing on a notepad. It doesnt necessarily have to be a notepad. Any word processing program will do. First off, make sure to type in all the parts and pieces of your website. Include all pages and all links you have. Create it as if you listing the contents of your book. Make a draft first. Youre sure no to miss something out this way. Create a new page for your sitemap. You can insert the sitemap on your website on one of its pages or you can create an entirely different page for it. Using your notepad, incorporate all tags necessary to it to make another webpage. Open up your website creator program and tag your sitemap using it. If you have created your website on your own, this will be easy for you. Create a link for the sitemap. You wont be able to view the sitemap if you wont put a link for it, of course. Create the link on the front page of your website so that visitors can view it right away and be directed appropriately. Check your work. It is important to validate the functionality of the links you created on the sitemap. Test each and every one in there and if you get an error, be sure to fix it accurately. Run through every single page to make sure that all are accounted for. Upload your work. Place the sitemap now on your live browser and double check it. It should function as smoothly as the dry run. Error should be minimal at this stage since you already have verified it locally. The steps provided herewith is the manual way of creating a sitemap. These days, if you search hard enough on the web, you will find online programs that will do all these work for you. All you have to do it type in the URL or the link of your website and they will create the sitemap with click of a button. Of course that method is generic. All of you who have created their sitemap that way will have an end product that is all the same, plus theres that possibility that something else will be inserted in there too. Then again, the process is less taxing and way, way simpler. But if you want a more personalized output, and you are pretty good with computers and programming yourself, better make one of your own. And since you made your website anyway, creating sitemap is just like creating any other page on the website. Other than youll know for sure the links are accurate, you can organize the links the way you prefer it to be. Major parts of the site are emphasized compared to less significant. This is important especially if you are selling products or offering services online. Sitemap is vital to a website. People search the web a lot for something. If your website has what that particular person is looking for, and your sitemap reports it, then you have a new customer looking at your items. Not only that, they will see some other things up for sale that they might be interested in as well. Sitemaps, be it generated by a program automatically or you made it yourself, presents the same purpose. That is to lead your visitors to where theyre likely headed, and for you to be seen on the World Wide Web through search spiders. So with these, make sure your website has a sitemap of its own, lest make one.

A website refers to a compilation of Web pages that can be typically accessed through a software package, commonly known as a Web browser (one example is the HTTP on the Internet). These pages, which are essentially documents that are in the HTML or XHTML format (HTML stands for Hyper Text Markup Language), are accessed from a 'common root URL' - or the website's homepage (as most people know it). From this homepage, the visitor/Internet user can browse or look through the entire website either with the use of the hyperlinks or the URLs of the different web pages. Viewed on computers and other devices that are capable of connecting with the Internet (such as PDAs and cellular phones), websites can be grouped into numerous types, depending on their use or the services that they offer. Some of them include the following: Archive site - maintains and protects electronic contents that are valuable to the point of extinction. Business site - promotes a business or a service. Commerce or eCommerce site - offers goods for sale. Community site - allows people with related and similar interests to communicate with each other (either through chat or message boards). Database site - searches and displays a particular database's content. Development site - provides data and sources that are related to software development and web design, among others. Directory site - contains wide-ranging contents that are usually divided into categories and subcategories. Download site - allows users to download electronic contents, such as game demos and software. Game site - provides a 'playground' where people meet and play. Information site - contains data or content that have the sole purpose of informing visitors (not for commercial purposes). News site - dispenses or distributes news and commentaries (similar to an information site). Pornography site - shows pornographic videos and images. Search engine site - provides general information and serves as a 'gateway' for other sites and resources (can also be a web portal site). Shock site - shows images and other materials that aim to offend viewers. Vanity site - a personal site that is run or maintained by an individual or a small group, the contents of which can be of any information that the site owner wishes to include. Blog site or blogs - registers online readings and posts online diaries or discussion forums. Wiki site - allows users to collaboratively edit the contents. Yahoo! is perhaps the most famous example of a very large website. The most popular and widely-used website, Yahoo! is a mixture of the different types of sites - it is a directory site and a search engine site, among others. Because of the enormous (and diverse) amount of information that it contains, the Yahoo! site map is an extremely useful feature in the Yahoo! website. A site map is a web page that lists the entire pages on a web site. Organized in a hierarchical fashion, site maps can be in textual or visual form (a diagram or an image). The Yahoo! site map serves as a blueprint for the Yahoo! website. Similar to a book's Table of Contents, the Yahoo! sitemap makes it easier for visitors or users to find specific information or pages on the Yahoo! web site without having to browse many pages, because the site map gives an overview or a visual outline of the Yahoo! web site, with each location provided with active links to enable the user to directly move to a specific location. In addition, the Yahoo! site map allows web developers to put out links from across their sites, making it easier for search engine robots (or engine spiders) to find these pages. Because the Yahoo! site map improves the search engine optimization of a site, this feature can be considered a valuable tool for online marketers, whose aim is to stimulate and direct traffic to their web sites. Note, however, that the Yahoo! site map can only give you the 'basics'. Because it is important for web marketers to 'rank high' on main search engines, an effective web marketing strategy that promotes your web site is also very much needed. Listed below are some search engine strategies to consider: 1. Write a descriptive page title at the top of your webpage that avoids 'filler' words like "the" or "and". 2. Incorporate descriptive keywords on your home page, along with your business name. This is called "keyword prominence". 3. Include a Description Meta Tag at the top of the web page. This refers to the sentences (1 or 2 lines, with a maximum of around 255 characters) that describe the content of your web page. These are just some of the many techniques that you can employ to get more users to visit your website. The important thing is to focus on keywords - and let Yahoo! site map do the rest.

Sitemap taxonomy is a way to classify the tremendous amount of information available on the World Wide Web. Organizing web content is a lot of work that requires manpower and money. But creating sitemap taxonomy is a process that must be done in order to make information readily available to users. Often times the information is there but users are unable to access it. With the sitemap taxonomy, web content is arranged in such a way that the user will be able to use it effectively. As it is more and more users are flooded with information that is useless to them thus creating frustration. Impact of sitemap taxonomy to Internet marketing Sitemap taxonomy can be a big boost to Internet marketing. The whole purpose of being on the web is to get exposure to a wider audience of potential customers. Unfortunately, the overflow of information often makes it impossible for searchers or browsers to find what they need. Most of the time online users form searches that often turn up useless or non-relevant results. This is not only frustrating for users but also for any company advertised on the web. Users are left guessing the right keyword they need to use in order to get the information they need off the web. Unfortunately not all users have the patience to keep guessing until they find the right keyword. More often than not, users will give up their search and go on with another search. This can mean lost sales for any company on the web that doesn't have a sitemap taxonomy. Building a sitemap taxonomy Many people may think that building sitemap taxonomy is an easy simple process of putting together keywords. Sorry to say, sitemap taxonomy is a demanding task however it does have its rewards. With an effective sitemap taxonomy in place, a website is more likely to get more traffic that would translate into profits. Working out a sitemap taxonomy is often a trial and error process. It requires using the right terms that users are better acquainted with, in order for them to find their way through the site. At the same time, using the wrong terms may make it impossible for users to find what they need within the site. There are generally two sets of online users that should benefit from the sitemap taxonomy, browsers and searchers. Browsers often use the sitemap taxonomy to find their way within a site while searchers use online search engines to find the information they need. No matter what type of user is involved, the sitemap taxonomy should address the needs of both users. Enabling either user to find the content they need. Do-it-yourself sitemap taxonomy The best candidate for creating the sitemap taxonomy of a site is the company itself or the individual behind the website content. Although hiring a professional to create the sitemap taxonomy of the site is an option, it is best that someone with firsthand knowledge of the website's content do it. There are a number of important aspects to consider before doing the sitemap taxonomy. Keep in mind that in general the sitemap taxonomy should be extensive not profound. Putting together profound sitemap taxonomy may only make matters worse as the user will have a difficult time finding the subject matter they need. It is also best to use basic terms instead of advertising jargon that can be easily understood by all. When structuring the sitemap taxonomy, it is important to maintain some exactness at the highest levels. This helps make it easier for users to navigate the site and find the information they need. It is also a good idea to limit the number of items under each level from two to seven subject matters. If not then it is best to combine subject matters for a more efficient sitemap taxonomy. Take into account that sitemap taxonomy is not an exact science. It requires constant fine-tuning in order to produce an effective sitemap taxonomy. However the entire process will pay off big in the long run as users who are more likely to find what they need are those more likely to spend money.

An important tip to remember every now and then is that people visit the site checking out for some information. These Surfers can be an unforgiving lot. Once they found things useful for them in a site they would definitely visit every now and then. The reason why site maps are indispensable is due to its helpfulness in letting the surfers understand the site program and plan and therefore, speed up the way to onset to what the site will be showcasing. This is a part of the website created where the edifice of a web site can be visible to a surfer or visitor. These visitors can choose the link to where they want to surf with just a touch of the mouse of keyboard. Here are Significant key pointers of a good site map, which helps visitors at finding information faster on a web site: The site map should be the simplest page on the web site. Keep the name "Site Map" so those visitors won't be having a hard time looking for it. Always avoid "dynamic" site maps. Those in which the visitors have to find their way easily to get hold of information. If the site map is list of text links, use the TITLE attribute of the anchor tag and include keywords inside it. Putting a sentence describing the page contents below the link for that page on a site map is always good. It should not be the primary navigation on the web site it should complement it. It is very important that there is a link to the site map page and all pages should carry this link. The site map link can be combined with other links in the main menu on the web site or placed at a section on the web page from which is it clearly seen. Other important factors on a web site should complement site maps. For example, the link color for visited links should be different from that of not yet visited links so that visitors have a clear idea which pages they have already seen and thus, save time. In addition to the advantages a site map showcase to "living" surfers, it is also significant for robot surfers from search engines . As a web developer should be aiming to get all visible pages on the web site found in the search engine database. As expected a site map, from one page to another, should carry links to all, it is an ideal form to submit to search engines . Submission of the site map to a search engine might help in getting all web pages indexed quickly by the search engine. I may be incorrect since I have no data to support this point but it just seems logical. However, on a similar note, there is still a limit to all the information that a search engine could provide a visitor. For example, if theres a page which is not found in the directory program of the web site, it will not be detected other search engines. With this in mind, another importance of a site map it tells the search engine instantly to go to a specifc page rather than scouting through the links. Two important questions: 1. Will the website appear as it was planned even for robots? 2. Are the pages exact and effectively designed? Having a site map assists the creator in planning the site before he can even start creating it. Once the pages have been decided, the whole thing becomes simpler and the web pages designs are easily matched to the creators ideas. There are 5 important tips in making a good site map: Good Site Must-Have 1 The logo should be linked to the website homepage. Good Site Must-Have 2 The Site map must be place either on top or on the upper left, under the header. Unless everythings in order already and sure about the design, never try to alter or make changes for a while. Good Site Must-Have 3 There must be a congenial way to go around searching the web site. Do not place the site map in a location that is different from one page to another, like if it is placed horizontally on one page, it should be placed horizontally on the rest of the other pages. However, the case is different if it is a navigation system for a homepage. This could differ in homepages. Good Site Must-Have 4 Additionally, the logo of the homepage should be linked with a HOME or any equivalent sign for easy work around or navigation. There should also be a contact us, about our site, pages to be visited. Good Site Must-Have 5 The golden rule for a good site map is that the number of a visitors clicks should be leading him every step of the way and not jumping to other pages. It is required that the move should be as easy, reliable and above all, very user-friendly.

Sitemaps 101 Benefits of and Tips on Designing a Sitemap Have you ever wondered how a search engine works? It must be fascinating figuring out how this search tool could direct you to several websites that are relevant to your keywords. Or, have you experienced instances where the link that supposedly contains your keywords is not exactly what you have in mind? You would probably think that there must be something wrong with the search engine that it generated irrelevant results. How does a search engine work? Two things figure greatly in making search engines work effectively and efficiently: the electronic search spider and the sitemap. What is a sitemap? A sitemap is basically a page or pages that serve/s as a directory by listing all the links to all documents and files found in a website. It is not merely a random listing of links, but organized in such a way that it gives the web user an idea of how all the information that can be found in the site fits into an outline or framework. It is like viewing the table of contents of a book, or viewing the concept map of the sites content. What is a spider? In SEO language, spider is not an animal found in your closet. This electronic search spider is actually a bot which collects data and copies content to be stored in the search engines database when keywords are fed into the search dialogue box. The spider reads the content of the site and sends another bot to follow the links and copy the content contained in them. What purpose does a sitemap serve? A sitemap like any other map gives directions to a navigator. It primarily targets search engine spiders so that they are properly directed to your site and to the links where keywords entered in the search dialogue appears. As such, it is actually a useful tool in search engine optimization. A well organized site map would guide the spider to find the information it needs when keywords are entered during a search operation. As an additional beneficial consequence, sitemaps have proven to be useful even to web users. Since a sitemap displays all the links to information found in a website, it helps the user to search for a particular topic in mind. Many users also use the sitemap to navigate between pages in a site. What are the benefits of having a sitemap for my website? 1.No page would be left unturned Going back to the purpose of sitemaps, having one would mean faster and easier tracking and crawling of spiders all over your site. As a result, search engines would surely get to the view all the pages of your site and not just the pages containing random keywords. 2.Easier navigation for site visitors Once a web user has accessed your sitemap, they need not go back to the search engine page to look for what they need. If what they are looking for is in your site, then they would have an easier and faster way of locating it. 3.Potential advertising value If it so happens that a relevant product or service company reaches your site, then it would be easier for them to see how best they can position themselves in the different pages of your site as a paid page advertisement. 4.Encourage greater traffic to your site If your company website has a sitemap then potential buyers would have an easier time in accessing your latest products and services. Moreover, they would not miss out on any product that might be off future interest to them since the sitemap would display all information found the site. How are sitemaps formatted? There are at least three major types of sitemaps: indexed, full categorical, and restricted categorical. An indexed site map appears as an alphabetical listing or directory. A full categorical map displays all links classified into categories; while a restricted categorical sitemap displays all links listed in a chosen category at a time. The full and restricted sitemaps are very similar except that the former displays all links in all categories all at once in a page, while the latter focuses only the links under the selected category for easier and less eye-straining viewing. The most widely used format is the full categorical. Based on the results of a 1999 SURL study on sitemap designs, the full categorical format is most preferred by users since it is easier to search for topics within the site and it allows easier comparison between and among categories. Some tips in setting up your sitemap 1.Link the sitemap only to your homepage. This is to ensure that the spider starts searching from your homepage down to all the pages listed in your sitemap. In this way, no page would be left unvisited by the spider. 2.Do not go beyond 30 pages for a sitemap. Large websites having 50 or more pages should not go beyond 30 since this adds more pages to the site, and might make search engines think that the sitemap is a link farm. Also, this prevents overcrowding of links which could be tiring to view. 3.Check all the links listed in your sitemap. It can be discouraging when you click on a link only to find out that nothing is displayed. Test your sitemap; click all links in every page to make sure that all links are indeed linked to the right page. 4.Give keyword-rich titles to sitemap links. Keyword-rich titles give your site more advantage in being searched properly under the right category. But be sure to have this sitemap link linked back to the sitemap (e.g. back to sitemap). 5.Provide a short description for the links in the sitemap. Doing so would give readers a better idea of what to find in the link and save them time on surfing. 6.Be consistent in designing your sitemap with the other pages of the site. Employ a recurring design and the same HTML template for all pages to establish identity and build character to your website. Now that you have learned basic things about sitemaps, maybe it is time for you to build one for your site.

A lot of web pages will find an SEO sitemap useful in improving their performance. SEO stands for Search Engine Optimization, the process that aims to create or revise Internet sites so that it can be better found by search engines. The objective of SEO campaigns is to have websites appear in the top listing or first results page of search engines. Internet search engines, such as Google and A9, maintain a very large database of Web pages and available files. To do this, they devise a program called a web crawler, or spider. This software automatically and continuously surfs and hunts content in the Web. Pages that the spider finds are retrieved and indexed according to text content, giving more weight to titles and paragraph headers. Spiders never stop navigating the web from page to page, to index the relevant content of the Internet. Besides looking at the text of titles and headers, some programs are able to identify default tags and keep a library of these page keywords or key phrases in the index. When a user connects to the Internet types a query, which is automatically interpreted as keywords, the search engine scans the saved index and creates a list of web pages that is most appropriate to what the user is searching for. SEO will use all the combined techniques of keyword analysis, smart code, good content literature, link popularity study and website organization to place the subject web page as high as possible in the list of search results in search engines. Web pages displayed on the top of results pages are assumed to get the most attention, and therefore, opportunity for earnings for web businesses and pages with sponsor links. Search engines usually return a list of results ranking pages according to the number of Internet sites linked to them. Results can be classified as organic, or sponsored links. Sponsored links are shown prominently because their creators or agents paid the search engine. Sponsored links are the main source of income of search engines. Organic search results are the lists of actual results from the engines index and are directly related to the keyword typed in the request. One of the more effective techniques of SEO is the creation of a well-organized site map in a website. Since the sites main page and other content are directly linked to a site map, spiders can more easily move through the website, identify the key words of the content, and index these for a search engine. This is where the SEO sitemap helps the website creator or administrator. Site maps are usually pages filled with links. These are shown as tables or lists, although lists are generally more effective. Writing code for SEO sitemaps is very easy and simple to format and maintain. These are ideally basic HTML pages with default tags, logical titles and keywords scattered in the Meta description. Introduction areas can contain more of the keywords. The site should have a main heading for every directory. A simple list layout helps reduce unnecessary tags that might hide your keywords. Some spiders give more weight to the following, than text in the normal body of the webpage: heading text, content within link elements, text nearer the top of the page and the text written for a link. Therefore, writing the keywords and links in these areas could somehow move up the web pages ranking. This goes for SEO sitemaps as well. Web sites should be designed consistently, so navigation models should follow the flow of the site map. Therefore, the first section in the site map should be the first link in the navigation bar. In an SEO Sitemap, and most pages, the headings contain title attributes where more key phrases in the site map can be added. Keywords are generally well chosen and written in the body of a webpage. However, in an SEO site map with little text, key words should be added as much as possible. As much as possible, web links should follow web page titles, and must undergo SEO during coding. Care must be exercised not to cram the page with keywords and links, or the page will be interpreted as blatant spamming and not receive any traffic at all. There is no way to guarantee that a website will be shown in the topmost ranking of "organic" search results for an extended period of time. However, smart and responsible SEO sitemap techniques can be used to place the website high up in the search position. Regular monitoring and adjustment of the SEO Sitemap and search results would ensure that a website is kept near the top ranking and receiving lots of web user traffic.

Ever wondered what site maps are for? In any internet marketing endeavor, the best thing to do is to maintain a good linkage and to always stay indexed. There many ways available to you online to have your web site indexed and spidered. Using HTML site maps is a way you can utilize to make sure that your site is up to date in the internet and search engine database. What is a site map? A site map basically is a page that features or lists the links you have on your web site. This will make it easier for search engines to proceed and spider your web site. It is usually found near the bottom page of a web site. Why are site maps important? An HTML site map is important. It should contain the top level pages. In one page, there should be just about the right amount of links in it. The link should not exceed 100 for more favorable views. There are certain benefits in having a good HTML sitemap. This generally would assure any potential customer to easily navigate the site, find exactly what they came to look for. The site map page will serve as a tool for your visitors. This way they will opt to visit your site more if they can easily browse and find their way in your web site. It can also ensure that your visitors can very well stay in your web site. Good links will also ensure you that spiders will locate your web site easily each week. This will make your site indexed by the important search engines online. This will also avoid your site from being dropped. However, HTML site maps may serve more important purpose than merely as another link to click on. The specific purpose you should consider in having a site map is to make it easier for search engine robots to crawl in your web site. Pages are located by search engines through crawling. It is a process that goes through the index of a page, following the links and adding the pages to the database. The problem would come in when search engines fail to locate the page because links are not that accessible. It is the site map that will address this dilemma. Search engines will be given access to the different links in your web site simply by following the site map in your home page. Here are some important pointers in creating your HTML site map. 1.Get tutorials on how to make your site map. There are available pages online that can give you a step-by-step guide in coming up with a good website. 2.You can also ensure that your site map looks good, to make it more pleasing to the eye of your visitor and to make navigation easier. You can get ideas for a properly designed site map online too. 3.Make sure that your site map will provide also the links to the important pages in your web site. This way your visitors will not get lost. At the same time you can ensure that your guests will still be able to get the general idea of your web site structure. It is advisable that you make links as simple as possible. 4.Make the link to your site map as visible and obvious as possible in your homepage. Visitors should not spend too much time in locating it or else you might end up losing them. 5.A site map serves more like a table of contents of your website. It should provide all of the different sections of your internet site with all the information and data that may be found in each section. 6.Each of the contents in your site map must have a hyperlink to its respective URL. 7.If you will have to give way to numerous links, you can make use of several pages. You could numbers each site-map page or you could also make use of the contents in naming each site-map. Having an HTML site map will furthermore help you in maximizing traffic to your web site. Just make sure that your homepage as well all the internal pages are properly indexed. Creating a site map will definitely make things more efficient for you. The links to all the pages in your website will be directly connected to your homepage. Aim high for your internet marketing endeavors. The more links you have to your site, the higher is the possibility of getting a good rank among the major search engines, so dont hesitate to learn the rules of the game and make yourself a sure winner.

Generator sitemap programs can be downloaded from various sources on the Internet. Generator sitemap programs have two fundamental purposes. Generator sitemap programs help surfers navigate a site effectively. At the same time, a generator sitemap program encourages search engine spiders. Google offers one of the most popular generator sitemap programs ever to hit the Internet. The generator sitemap of google makes it possible for a website to get listed and get updated by the google search engine. Setting up the generator sitemap helps speed up the addition of the web pages of a site to the google listing. The generator sitemap also makes it easier for a site to get noticed by online surfers. In addition, any changes made to a website that has a generator sitemap is immediately picked up by google. The generator sitemap also helps keep online information fresh and up-to-date for users. Visibility is key to generator sitemap Visibility is a major concern when using a generator sitemap. A website that is completely indexed has better chances of getting top search engine placement in page results. Many of the popular browsers used by searchers and that support java recognize generator sitemap programs. These include firefox and Internet explorer. An online consumer that searches for a specific content on the web can immediately be directed to any one of the web pages of a particular site. The generator sitemap makes it easier for a search engine to provide accurate results from web pages they are familiar with. Who can benefit from a generator sitemap? A generator sitemap is highly recommended for websites that often do repeated modification of their web pages. A generator sitemap can be used for websites of any size, regardless of the number of web pages a site may contain. Although using a generator sitemap is not a guarantee of increased site rankings, it does however provide a website a better opportunity of getting listed on a search engine. Working with a generator sitemap Most of the available generator sitemap programs available on the web make use of extensible markup language or XML. Similar to hypertext markup language or HTML, XML is used widely in blogs and syndicated feeds on the Internet. Each line of a XML code for a generator sitemap has a specific purpose. The location or <.loc> identifies the name of the web page of a website. The line <.lastmod> indicates when the web page was last modified. The format for <.lastmod> can either be dd.mm.yyyy, dd.mm.yyyy hh:mm, dd/mm/yyyy or dd/mm/yyyy hh:mm. Shortcuts can also be used to simply the assignment of dates to the cell. <.changefreq> advises the search engine of a specific time frame when the web page is regularly updated. This can either be done on an hourly, daily, weekly, monthly or yearly basis. For web pages that are not updated, the value 'never' is used. <.priority> indicates the level of priority that a search engine should give a particular web page of a website. These levels range from 0.0 for least priority to 1.0 for high priority. Creating a dynamic generator sitemap Creating a dynamic generator sitemap is useful for websites containing various web pages. The google search engine makes it easy for users to adapt their google sitemap with the help of a python script. The python script generates a sitemap using sitemap protocol. This creates a sitemap from either access logs, URL lists or from web server directories. Tips for using a generator sitemap from google As one of more popular search engines offering a generator sitemap for websites on the Internet, google offers a few tips for its loyal users. Using the google sitemap url encoder/decoder is helpful for submitting sitemaps to google. For websites that have numerous web pages, creating a sitemap can be a tremendous task. For this situation it is best to click on the column title in order to make it easier for a URL list to get sorted. The google generator sitemap allows users to save their settings after creating a sitemap. Users can use these saved settings as a guideline for succeeding generator sitemap updates. The generator sitemap also recognizes the use of robots.txt files. Using a generator sitemap is a positive move in getting top ranking on the Internet's top search engines as well as high visibility among online users.

Marketing in a traditional sense has always been done by putting an ad either in the newspaper, the radio and the television. Being in the digital age, efforts done by marketing to get the message across is not that different. It has just become a little more high tech which continues to help drive sales. Businesses that want to sell something in the market need 2 things. The first is the product to be sold which later on will be distributed. The second is marketing which is the vehicle that is used to carry that message across to the consumer so that people are aware of its existence then it is purchased. One way of the fastest ways of doing marketing today is building a website. Should one decide to shift and decide to do this, here are some tips one needs to know to get started. 1.The first thing to do is to determine what the person wants to do. The product has to fill a need that the customers want right now. It should provide a solution of some kind that will make that will improve the quality of life either at home or at work. 2.The next is to do the proper research. If the business is done with a group of people or a single proprietorship, it is best to brainstorm for the best domain name for the business. It should be catchy and will easily be remembered by people. Given that there are probably other people who have been in the business longer and that it is possible that the domain name has already been taken, it is best to think of several names in case it can no longer be used. There are sites in the web that have search engines to look for a specific subject and using popular keywords for ones website will easily help people find it. These sites also allow one to make a site map which can be downloaded in minutes for a small fee. Another good example is the various email sites and by doing a tie-up with these companies, one can get exposure as well as free service since people who do not have an account can also sign up and be an active member. 3.A product of good quality should be sold at a decent price. Sometimes, the product one makes is already available in the market. To be competitive, one must figure out a way to convince people as to why this product is better than the other leading brands available. What features does it have that the competitor doesnt? What makes it unique which is not only about the product on hand but the service that this can give as well? 4.Just like having a normal business, one must acquire the right equipment and machines for the job. These could be merchandise that is either physical or electronic and an online ordering system. To be successful, one should be sure that the goods that a customer will order can be delivered on time. If there are any problems, a customer support staff or system should be ready to cater to that. 5.It takes money to make more money so one should be careful with what needs to be spent. By putting in tight controls in terms of expenditures and keeping track of the current balance while maintaining the same level of quality saves money which can be used for other things. To avoid falling in this predicament, the first thing one must do is manage the expenses. It is always good to carry a notebook around to log whatever expenses have been made or have a logbook to keep track how much balance is left. That way, a person can stay within a budget on a monthly basis. 6.With everything in place, it is now time to promote the site. One can email to friends about the site and what it offers then this too will also be forwarded and advertised to others. Another is showcasing ones website in E-zines or electronic magazines to get more customer traffic. Any business big or small must have the right resources available to get the message across to the people and building a web site or a site map takes time. One can do it alone if that person knows how to do it, get professional help or simply start from the basics and learn it from the ground up.

The Poodle is commonly acknowledged to be the most wisely intelligent of all members of the canine race. There is a general belief that he is a fop, whose time is largely occupied in personal embellishment, and that he requires a great deal of individual attention in the matter of his toilet. It may be true that to keep him in exhibition order and perfect cleanliness his owner has need to devote more consideration to him than is necessary in the case of many breeds; but in other respects he gives very little trouble, and all who are attached to him are consistent in their opinion that there is no dog so intensely interesting and responsive as a companion. His qualities of mind and his acute powers of reasoning are indeed so great that there is something almost human in his attractiveness and his devotion. His aptitude in learning is never denied, and many are the stories told of his marvellous talent and versatility. Not merely as a showman's dog has he distinguished himself. He is something more than a mountebank of the booths, trained to walk the tight rope and stand on his head. He is an adept at performing tricks, but it is his alertness of brain that places him apart from other animals. The profuse and long coat of this dog has the peculiarity that if not kept constantly brushed out it twists up into little cords which increase in length as the new hair grows and clings about it. The unshed old hair and the new growth entwined together thus become distinct rope-like cords. Eventually, if these cords are not cut short, or accidentally torn off, they drag along the ground, and so prevent the poor animal from moving with any degree of comfort or freedom. Corded Poodles are very showy, and from the remarkable appearance of the coat, attract a great deal of public attention when exhibited at shows; but they have lost popularity among most fanciers, and have become few in number owing to the obvious fact that it is impossible to make pets of them or keep them in the house. The reason of this is that the coat must, from time to time, be oiled in order to keep the cords supple and prevent them from snapping, and, of course, as their coats cannot be brushed, the only way of keeping the dog clean is to wash him, which with a corded Poodle is a lengthy and laborious process. Further, the coat takes hours to dry, and unless the newly washed dog be kept in a warm room he is very liable to catch cold. The result is, that the coats of corded Poodles are almost invariably dirty, and somewhat smelly. Poodle's General appearance --------------------------- Head: Long, straight, and fine, the skull not broad, with a slight peak at the back. Muzzle: Long (but not snipy) and strong not full in cheek; teeth white, strong, and level; gums black, lips black and not showing lippiness. Eyes: Almond shaped, very dark, full of fire and intelligence. Nose: Black and sharp. Ears: The leather long and wide, low set on, hanging close to the face. Neck: Well proportioned and strong, to admit of the head being carried high and with dignity. Feet: Rather small, and of good shape, the toes well arched, pads thick and hard. Legs: Fore-legs set straight from shoulder, with plenty of bone and muscle. Hind-legs: Very muscular and well bent, with the hocks well let down. Tail: Set on rather high, well carried, never curled or carried over back. Coat: Very profuse, and of good hard texture; if corded, hanging in tight, even cords; if non-corded, very thick and strong, of even length, the curls close and thick, without knots or cords.