Top sales pros confirm that it often takes seven or more communications or sales messages before prospective customers make a purchase. They also confirm that its generally easier to sell to a referral, because someone they know gave positive testimonial about their products or services. What would happen if you combined both of these powerful ideas? A nifty and thrifty two-step. Try this two-step tip: 1. Collect leads with your auto responder. Ask for mailing addresses and telephone numbers, too, for additional ways to follow up with each person. When you download the e-mail digest of everyone's e-mail addresses and other information from those who requested additional information from your auto responder, follow up multiple ways. Send postcards. Call. Mail sales letters and other promotional pieces. 2. Publish a price list of all the products and services that you offer in an insert, direct marketing package and / or .pdf to be made available via auto responder. You could also include order forms, product descriptions, and other sales material. Then send to the people in #1 above with monthly updates, announcements of new sales and products / services, and a request for referrals. So why not improve your closing ratio and reach out even farther at the same time? Do the two-step! [Insert Your Resource Box Here] (Words: 212)

The Internet offers many means of affordable marketing with auto responders. Here are a couple of popular ways of using them. DIRECTORY Some webmasters set up link or article directories on their sites. They create a directory on a specific industry topic, placing their own ad or banner along the top. Then they invite others to add their website links via a link exchange program, listing themselves in your directory. Or they invite articles to be submitted that include a resource box at the bottom of each with a link to the authors website. This results on increased traffic as sites link up across the World Wide Web. Enter link exchange software or article directory software into a favorite search engine for help with each. TEACH A COURSE Some marketers write up a simple step-by-step instructional class in their area of expertise. Then they break it up into smaller portions or messages and set them up in an auto responder as email messages, including short ads within each message to invite sales & website visits. Then they invite website visitors to sign up through on online form or email subscription address offered through the auto responder service. As people sign up, they will learn more about the products and services through the teaching series. [Insert Your Resource Box Here] (Words: 214)

Stuck in an auto responder rut with only your eZine going out regularly? Get out of the rut with some of these ideas for improvements. 1. Provide back issues of your eZine archives via your auto responder instead of hosting all your archives online. This will give your subscribers and web site visitors easy access to them and offers a chance to include graphics, audio and video and other components all rolled up in .pdf files for quick, easy download. 2. Help with tech issues and publish your entire web site, save it in a pdf file, and load it into an auto responder. Sometimes visitors don't have enough time read your entire site or they lose their Internet connection or time online. So this way, they could print it out and read it offline. 3. You could offer your eBook via an auto responder. Often your visitors won't have to download it or have the software to read it right away, so this way they can take it to go. 4. For a handy - -and nice legal - touch, you could include the terms and conditions to purchase transactions and load them into an auto responder that is triggered with each purchase. This could include return policies, purchases, refunds etc. [Insert Your Resource Box Here] (Words: 212)

Marketing through auto responder series is a popular strategy to increase repeat website visits and sales. Here is a popular strategy. EZINE EBOOK Instead of trying to publish a small daily or weekly eZines, try publishing one large monthly eZine (similar to a monthly magazine) as an e-book format delivered via auto responder, preferably an Adobe .pdf file. You could have it made up of a large number of articles per issue and insert regularly featured areas throughout like inspirational quotes, industry tips, favorite sites and advice from the pros. You could also insert full-color graphics, multimedia components like audio / video file links and ads. Then you can charge a monthly rate, with an annual discounted package purchase, and sell advertising spots to sprinkle in your auto responder announcements for each issue and with an informational series to announce your monthly eZine to new prospects. In summary, by using customized marketing techniques like an eZine eBook, tailored to fit your own products and services, you can reach out and increase your website traffic and sales opportunities. Internet marketing can mean more ways to grow your business. [Insert Your Resource Box Here] (Words: 187)

With the awareness of the importance of list building, comes a recent Internet Marketing trend which was started just a couple of years ago for the mutual benefits of all Internet Marketers and mailing list owners. This method is more recognized as a starting a Give Away venture. In a real sense, a Give Away event is much like a big time version of ad swaps. In a nutshell, a group of mailing list owners partner together and pool in their individual gifts in one limited-time event. Each participating partner contributes a gift to the event. The gift can be a free product, membership pass or a product he is already selling (if he is kind enough to offer into the event). The participating partner prepares a Lead Capture Page where he gives the gift in exchange for the subscribers email address. In other words, in order for a visitor to download the digital gift, he must opt in and subscribe to your mailing list. When the gifts are pooled together into one event (site), every partner will then endorse the Give Away event to their own mailing lists. The result: lots of visitors to one event as a collective effort of several participating partners! With so many visitors downloading gifts from one focused event, it is a true win-win situation. This is because the visitors get to download several free gifts for their own use and every partner gets to build their own mailing list! You can easily get notified about a Give Away event in the making by communicating with other Internet Marketers often or participating in Internet Marketing discussion and Joint Venture boards. [Insert Your Resource Box Here] (Words: 276)

Also known as the name squeeze page or lead capture page, you can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method. The following are tips in creating a successful landing page that converts visitors into subscribers on a very huge percentage. Success Tip 1: Offer a freebie in exchange for your visitors email address. I very much endorse this method of building your mailing list. You can offer a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address. Success Tip 2: The landing page must be written professionally. When writing your page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or try to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling. Success Tip 3: Other than your opt-in form and perhaps important disclaimers and terms, there shouldnt be any other links on your landing page. Success Tip 4: Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie. As a final reminder and conclusion, in order to build trust, you can include your hand-written signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report on offer. [Insert Your Resource Box Here] (Words: 316)

Aside from pre-selling your products and affiliated offers, the other purpose of your free viral report should be to build your mailing list. This is because if you are unable to pre-sell, let alone sell, the products and services featured in your free report, the last ditch effort should be to collect leads. In short, if you cannot convert the reader into a ready buyer, you should then attempt to convert him or her into your subscriber. In that manner, you can still follow up with your reader on future offers and have a chance at converting him or her into your customer, preferably lifetime. You can do so by offering a lifetime update to your report or a unique notification list your reader will be interested in subscribing to, which leads to having him or her subscribed to your mailing list. One of the few success factors in viral marketing of your free report is quality. If your readers find your information worth sharing, and you encourage them to do so by giving them the right to give your report away for free, you will be able to have your name, status and links within the report passed around without any effort on your part simply because others are willing to do so for you! [Insert Your Resource Box Here] (Words: 216)

How would you like to send your commercial emails to people you do not know, but are expecting to receive such mail from you? Wait a minute. That does not sound right. How can this be? It is simple, if you know what is really going on. Everybody who is on these lists, also known as safe lists, knows that they will be receiving emails from other members. This is possible because that is one of the conditions of their safe list membership. And those who join these lists are willing to agree to this condition because they themselves would want to send out their own commercial emails to the others on the list. The result: everyone is sending emails to each other but no one is reading them! It gets worse when some savvy members sign up for the membership using a free or less-frequently-used account to store the useless emails they will never bother to open and read. Having said that, it is always wiser to start your own mailing list and build it with opt-in subscribers, no matter how tempting safe lists can be or how many members there are in a safe list. [Insert Your Resource Box Here] (Words: 197)

I am sure that you have definitely come across advertisements that read: 1,000,000 email addresses for $29.99. And these bulk mail companies can even offer you these names in a CD at your doorstep. Sure, having 1,000,000 subscribers is the best thing that could ever happen to any Internet Marketer and often sounds too good to be true. But very often, it always sound too good to be true. What many beginning marketers do not really know is that these bulk companies harvest the email addresses using robots and other wares on the Internet. That is how the 1,000,000 email addresses come about, whatever the amount is. Now, the really awful part is that if you purchase the so-called 1,000,000 names even at a low price, not only is it a waste of money, you are risking being accused of spamming. It is no longer a surprise how you often receive spam mails on Viagra, OEM Software and things you do not even need in your inbox. That is so possible, because of the 1,000,000 names, no one knows you or even ask to be subscribed to your mailing list. On top of that, not all 1,000,000 email addresses are really in use because a portion of them can either be own by the same owners (one owner can own more than 1 email accounts) or are obsolete. When you read such ads again, tell yourself that it is a waste of money. [Insert Your Resource Box Here] (Words: 243)

Some Internet Marketers can get clueless when it comes to unleashing the full potential of paid eZine advertising. One of the most common dilemmas is that whether should the Internet Marketer advertise the product or service he is selling directly to the subscribers of the eZine he is paying advertising for? This can be a wise method, but with ifs and buts. For one, the advertisement must be compelling and attention grabbing. Secondly, there is no telling if the eZines subscribers constantly practice a buying habit until you put some money to find out. Investing even a small sum of money can be risky to a number of Internet Marketers who are on tight budgets. But in spite of the risk factors, eZine advertising can still be rewarding, if done right. Thus the solution: the marketer would be wiser if he or she uses eZine advertising to build his or her mailing list. It makes sense, anyway. Since some eZines display more than one sponsored advertisement, you can grab the subscribers attention by giving a free or risk-free product or offer through your ad. When the subscriber clicks on your ad, he or she can opt into your mailing list in exchange for the free offer, which can be a free report or even a trial service. While you are not making a hard sell through your advertisement just yet, building your list by getting other eZines subscribers subscribed to your eZine allows you to follow up with them in the future, as and when you have new offers. [Insert Your Resource Box Here] (Words: 259)

You can build your list simply by writing articles, whether you have thought of it or not. Quite simply, you write and submit your articles on your topic of expertise or business nature to popular article directories where eZine publishers and readers are looking for the information you provide. Leveraging your viral marketing efforts on article writing can be rewarding, if done right. In the real sense, you are actually proving your worth and demonstrating your expertise about your business through the articles you write. So, how can this method in effect build your mailing list? The answer: the resource box you attach to your articles. In your resource box (also known as bio box), you include a brief detail about yourself and your business site together with its URL. It is strongly suggested that your resource box URL links to your mailing lists landing page where you can get your visitors name and email address, which will in turn help you build your mailing list at no cost. If your articles are found worth sharing, eZine publishers will republish your articles together with your resource box for their readers and subscribers. The wonderful result: viral marketing without effort on your part! You can start by writing and submitting your articles to trusted article submitter sites such as http://www.articlemarketer.com/ and begin your article marketing journey today. [Insert Your Resource Box Here] (Words: 226)

Here is a little used technique you can implement to build your mailing list for no additional cost. I call it using subscribers to make subscribers like much in the context of using money to make money. This simple list building formula can be summed up in two words: ad swap. Generally, you trade advertisements with other eZine publishers, preferably of the same mailing list size or bigger. You broadcast the eZine publishers advertisement to your mailing list while the eZine publisher endorses your ad to his list. Yes, you are actually cross endorsing or cross promoting each others offer to each of your mailing list. Your advertisements goal should be to get as many subscribers possible from the other eZine publishers mailing list to sign up for yours. The result: you grow your mailing list. This method does not require money, which means it can be done for free. And the return of subscribers? Infinite! You only have to do this with one eZine publisher at least once, because his subscribers who are also your subscribers can now be followed up within the boundaries of your mailing list. Perform ad swaps with as many eZine publishers as possible and soon, you will have a huge mailing list of your own built free. [Insert Your Resource Box Here] (Words: 213)

If a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago. But the bottom line is that your visitor may not come back to your website again. If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not come back. You could have converted a fraction of the visitors into your customers. Some may say that creating unique content can keep some of the visitors coming back, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list. Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You do this by asking for your visitors name and email address through your opt-in form. And if your visitor signs up to be on your mailing list, you can still follow up with him via email. You can get your subscriber to consider your offer, or endorse another offer to him or her. All in all, you want to convert as many visitors into subscribers as possible and obtain the potential revenue you rightfully deserve the easy, wise way. [Insert Your Resource Box Here] (Words: 252)

eZine publishers today use any one or more of the 3 most commonly used eZine formats which I am about to describe to you in this article. Ultimately, you can decide which format is the best choice for you, though each winning format has its pros and cons. The text eZine is the most commonly published. The advantage of this format is that other than writing, you do not require any special skill to use a Word or Notepad program. While the HTML eZine format requires a certain degree of HTML skills on your part, you can add more sophisticated features to your eZine issues, making them more appealing to your subscriber thus increases your readership value, something that text eZines do not have. You can decorate your eZine format, change your fonts, include pictures, and more. However, the drawback often faced by HTML eZines is that they often get trapped into spam filters before they reach their subscribers inboxes. The third and least used among the 3 formats is the PDF eZine. Publishing your eZine in PDF format can consume a lot of time and effort on your part but often make up in quality readership Due to the commitment, PDF eZines are usually published on a monthly basis. The great part, though, is that you can put in your affiliate links in your PDF eZine issue and allow your subscribers to pass the eZine issue around. Given the choices, however, you do not have to necessarily choose strictly one eZine format, as some eZine publishers today do publish in more than one format. [Insert Your Resource Box Here] (Words: 265)

Creating your own content can be a challenge if you publish your own online newsletter or eZine. However, regardless of any topic you are publishing on, types of contents can be generally divided into four categories, namely factual content, short tips, mini stories and case studies. Other than writing your own content, you can get your own unique content the quick and easy way by organizing an interview with an expert or leader in the topic. Very often, this can be done for free and since the interviewee is writing out most of the content, there is nothing else for you to do other than giving the interviewee something valuable in exchange (maybe a meal!). Now if you have money to spare, you can hire a ghostwriter to write your content for you without taking any credit. Recommended professional marketplaces where you can seek ghostwriters include http://www.elance.com/ and http://www.rentacoder.com/. Another little known and underused method in getting your own content is via public domains. If you are not familiar with the term "public domain", "public domain" simply means anything that is NOT protected under US copyright law. This includes ALL works published before 1923 and, under certain conditions, works published up to 1978. And in this case, we are referring works to written materials such as reports, articles and books. Republishing and repackaging public domain information can help you save time and effort from creating new ideas and content as they are readily available. On top of that, you do not have to pay royalties or copyright fees on that work. If you fancy the idea of publishing content without any writing on your part, this method is for you. [Insert Your Resource Box Here] (Words: 280)

When choosing a topic to publish your eZine on, you must consider some important success factors that can determine the flow and goal of your eZine. You are encouraged to write non-time sensitive contents such as short tips, mini stories and interviews. Doing so enables you to create content in advance so that you can conveniently dispense to your subscribers at a later schedule. Topic-wise, you will do well to cater to a starving market that will always be on demand for the kind of content you offer. And by this, I mean that you should zero in onto a demand that has been, is and will always be there. Relationships and dating are niches that have been on Earth long before the World Wide Web came up, for example. The food niche will always be there as long as there are chefs cooking for anyone with a stomach to fill. Having said that, you also want to have a steady stream of products or services of your own or an affiliate for you can endorse to your mailing list and make even more money. This is also the reason why the Internet Marketing niche will remain one of the hottest niches there is, as products and services are created almost around the clock. As long as there Internet Businesses cropping out, there will always be needs to be fulfilled. [Insert Your Resource Box Here] (Words: 230)

As with any other types of businesses, publishing your own online newsletter a.k.a. eZine has its share of drawbacks, in spite of the several benefits it offer. The purpose of this article is not to scare you away with the disadvantages of publishing your own eZine, as the benefits are often more attractive. However, I will also show you how you can easily tackle the cons. One obvious challenge most beginning eZine publishers face is the creation of eZine content. Creating your own content can be tiresome, especially if you are not a gifted writer and that you run out of ideas every so often that your publishing schedule is threatening you. A way of taking care of this problem is to create your content in advance. You can compile 30 days worth of content in one day, for example. If you are not blessed with writing skills, you can broker the writing task to capable freelance writers which you can find at places such as http://www.elance.com/ or http://www.rentacoder.com/. While you need to pay for such services, you are at liberty to take the credit for written articles. Alternatively, you can republish articles from article directories such as http://ezinearticles.com/. This is a free method you can use in making content, provided you include the resource box of the original author and that the article has republishing rights conveyed. In conclusion, you can easily tackle the content creation challenge using the mentioned methods that do not require writing on your part, free or paid. [Insert Your Resource Box Here] (Words: 253)

There are several advantages publishing your own eZine can offer to you. Thus if the pros appeal to you, then publishing your own paperless newsletter can be ideal for you. The most obvious reason publishing an eZine can be the most ideal business to you is that it is so easy to start that any individual can do. There is no need to invest in starting a brick and mortar business or even staff and heavy machines for that matter. In fact, you can do this from the comfort of your home as the most important thing you will need is an auto responder equipped with broadcast feature. Auto responders such as GetResponse.com and aWeber.com are highly recommended when it comes to publishing your own eZine. In spite of the low start up cost and monthly fees, you can make money from several profit centers within the spaces of your eZine issues. You can make money from selling advertising space, just to name one. Most importantly, you get to build your own personal media and spread your marketing influence, making you more valuable to product and service owners thus do not be surprised if you receive Joint Venture proposals every so often. Given some of the best reasons in the world of Internet Marketing, publishing your own periodical eZine can one of the best money vehicles you will ever acquire or even build. [Insert Your Resource Box Here] (Words: 233)

If you are an affiliate marketer who wants to make a comfortable living from referring your prospects to other peoples product or service for decent commissions, then you must consider building your own mailing list. Building your mailing list of hungry prospects can be one of the best investments you will ever make, as it is time and effort worth spending on. When you strike on a Joint Venture and have a new product or service to endorse, you can look no further than your own mailing list. Granted, that most affiliates, as in more than 90 percent of them, are not making money from affiliate programs, but this often results from the same amount of effort focused on least effective methods. While having your own mailing list is, by a long mile, not the only effective affiliate marketing method, you can make affiliate sales very quickly even in the next few hours after sending a sales message, provided that your mailing list is huge and responsive. This is often true, because owning your own mailing list for you to endorse products and services to is one of the fastest-producing results, beating other affiliate marketing methods imaginable. In a nutshell, the affiliate marketer who gets ahead of the pack is the one who owns a huge and responsive mailing list of prospects. [Insert Your Resource Box Here] (Words: 222)

On the Internet, it is very possible to make money without selling any product. One way of doing so is through starting your own eZine, also known as an electronic newsletter. In a nutshell, you send out your eZine issues on a periodical basis to your subscribers. The good part is that you have a flexible choice in automating the process of sending out your eZine issues for you or manually sending them on a periodical basis. As an eZine publisher, not only can you easily achieve the benefits a conventional newsletter publisher enjoys without having to chop down several trees in the process, you can easily and conveniently spread your marketing influence and expertise to your base of subscribers from the shoes of an ordinary individual. In other words, you do not have to invest in expensive printing equipment, brick and mortar business, and hiring staff just to run your own newsletter publication, resulting in a lot of time, money and effort saved. Basically, all you need to start your own eZine are an auto responder and broadcast feature to go with, enabling you to reach out to your massive subscribers whom you can regard as your prospects, too. All in all, if you do not have the commitments of creating your own product for sale, then publishing your own online newsletter can be one of the wisest decisions you will ever make, given the benefits of impressive marketing power and influence it can offer to you. [Insert Your Resource Box Here] (Words: 248)

A sitemap of a website is similar to the table of contents of a book. Sitemaps are important because it guides web surfers to the particular part of the website they have a point of interest in. With it they would save time following links and get right to the point instead. Sitemaps are also where search engines look at if somebody is looking for a particular keyword or phrase. If you have a site map, you can most likely be searched. Creating a sitemap, now with software technology surging in, is relatively easier than before. You need not be a programming guru to be one. All need is a notepad, a program editor, and some patience. Heres how you do it: Create the listing on a notepad. It doesnt necessarily have to be a notepad. Any word processing program will do. First off, make sure to type in all the parts and pieces of your website. Include all pages and all links you have. Create it as if you listing the contents of your book. Make a draft first. Youre sure no to miss something out this way. Create a new page for your sitemap. You can insert the sitemap on your website on one of its pages or you can create an entirely different page for it. Using your notepad, incorporate all tags necessary to it to make another webpage. Open up your website creator program and tag your sitemap using it. If you have created your website on your own, this will be easy for you. Create a link for the sitemap. You wont be able to view the sitemap if you wont put a link for it, of course. Create the link on the front page of your website so that visitors can view it right away and be directed appropriately. Check your work. It is important to validate the functionality of the links you created on the sitemap. Test each and every one in there and if you get an error, be sure to fix it accurately. Run through every single page to make sure that all are accounted for. Upload your work. Place the sitemap now on your live browser and double check it. It should function as smoothly as the dry run. Error should be minimal at this stage since you already have verified it locally. The steps provided herewith is the manual way of creating a sitemap. These days, if you search hard enough on the web, you will find online programs that will do all these work for you. All you have to do it type in the URL or the link of your website and they will create the sitemap with click of a button. Of course that method is generic. All of you who have created their sitemap that way will have an end product that is all the same, plus theres that possibility that something else will be inserted in there too. Then again, the process is less taxing and way, way simpler. But if you want a more personalized output, and you are pretty good with computers and programming yourself, better make one of your own. And since you made your website anyway, creating sitemap is just like creating any other page on the website. Other than youll know for sure the links are accurate, you can organize the links the way you prefer it to be. Major parts of the site are emphasized compared to less significant. This is important especially if you are selling products or offering services online. Sitemap is vital to a website. People search the web a lot for something. If your website has what that particular person is looking for, and your sitemap reports it, then you have a new customer looking at your items. Not only that, they will see some other things up for sale that they might be interested in as well. Sitemaps, be it generated by a program automatically or you made it yourself, presents the same purpose. That is to lead your visitors to where theyre likely headed, and for you to be seen on the World Wide Web through search spiders. So with these, make sure your website has a sitemap of its own, lest make one.

A website refers to a compilation of Web pages that can be typically accessed through a software package, commonly known as a Web browser (one example is the HTTP on the Internet). These pages, which are essentially documents that are in the HTML or XHTML format (HTML stands for Hyper Text Markup Language), are accessed from a 'common root URL' - or the website's homepage (as most people know it). From this homepage, the visitor/Internet user can browse or look through the entire website either with the use of the hyperlinks or the URLs of the different web pages. Viewed on computers and other devices that are capable of connecting with the Internet (such as PDAs and cellular phones), websites can be grouped into numerous types, depending on their use or the services that they offer. Some of them include the following: Archive site - maintains and protects electronic contents that are valuable to the point of extinction. Business site - promotes a business or a service. Commerce or eCommerce site - offers goods for sale. Community site - allows people with related and similar interests to communicate with each other (either through chat or message boards). Database site - searches and displays a particular database's content. Development site - provides data and sources that are related to software development and web design, among others. Directory site - contains wide-ranging contents that are usually divided into categories and subcategories. Download site - allows users to download electronic contents, such as game demos and software. Game site - provides a 'playground' where people meet and play. Information site - contains data or content that have the sole purpose of informing visitors (not for commercial purposes). News site - dispenses or distributes news and commentaries (similar to an information site). Pornography site - shows pornographic videos and images. Search engine site - provides general information and serves as a 'gateway' for other sites and resources (can also be a web portal site). Shock site - shows images and other materials that aim to offend viewers. Vanity site - a personal site that is run or maintained by an individual or a small group, the contents of which can be of any information that the site owner wishes to include. Blog site or blogs - registers online readings and posts online diaries or discussion forums. Wiki site - allows users to collaboratively edit the contents. Yahoo! is perhaps the most famous example of a very large website. The most popular and widely-used website, Yahoo! is a mixture of the different types of sites - it is a directory site and a search engine site, among others. Because of the enormous (and diverse) amount of information that it contains, the Yahoo! site map is an extremely useful feature in the Yahoo! website. A site map is a web page that lists the entire pages on a web site. Organized in a hierarchical fashion, site maps can be in textual or visual form (a diagram or an image). The Yahoo! site map serves as a blueprint for the Yahoo! website. Similar to a book's Table of Contents, the Yahoo! sitemap makes it easier for visitors or users to find specific information or pages on the Yahoo! web site without having to browse many pages, because the site map gives an overview or a visual outline of the Yahoo! web site, with each location provided with active links to enable the user to directly move to a specific location. In addition, the Yahoo! site map allows web developers to put out links from across their sites, making it easier for search engine robots (or engine spiders) to find these pages. Because the Yahoo! site map improves the search engine optimization of a site, this feature can be considered a valuable tool for online marketers, whose aim is to stimulate and direct traffic to their web sites. Note, however, that the Yahoo! site map can only give you the 'basics'. Because it is important for web marketers to 'rank high' on main search engines, an effective web marketing strategy that promotes your web site is also very much needed. Listed below are some search engine strategies to consider: 1. Write a descriptive page title at the top of your webpage that avoids 'filler' words like "the" or "and". 2. Incorporate descriptive keywords on your home page, along with your business name. This is called "keyword prominence". 3. Include a Description Meta Tag at the top of the web page. This refers to the sentences (1 or 2 lines, with a maximum of around 255 characters) that describe the content of your web page. These are just some of the many techniques that you can employ to get more users to visit your website. The important thing is to focus on keywords - and let Yahoo! site map do the rest.

Sitemap taxonomy is a way to classify the tremendous amount of information available on the World Wide Web. Organizing web content is a lot of work that requires manpower and money. But creating sitemap taxonomy is a process that must be done in order to make information readily available to users. Often times the information is there but users are unable to access it. With the sitemap taxonomy, web content is arranged in such a way that the user will be able to use it effectively. As it is more and more users are flooded with information that is useless to them thus creating frustration. Impact of sitemap taxonomy to Internet marketing Sitemap taxonomy can be a big boost to Internet marketing. The whole purpose of being on the web is to get exposure to a wider audience of potential customers. Unfortunately, the overflow of information often makes it impossible for searchers or browsers to find what they need. Most of the time online users form searches that often turn up useless or non-relevant results. This is not only frustrating for users but also for any company advertised on the web. Users are left guessing the right keyword they need to use in order to get the information they need off the web. Unfortunately not all users have the patience to keep guessing until they find the right keyword. More often than not, users will give up their search and go on with another search. This can mean lost sales for any company on the web that doesn't have a sitemap taxonomy. Building a sitemap taxonomy Many people may think that building sitemap taxonomy is an easy simple process of putting together keywords. Sorry to say, sitemap taxonomy is a demanding task however it does have its rewards. With an effective sitemap taxonomy in place, a website is more likely to get more traffic that would translate into profits. Working out a sitemap taxonomy is often a trial and error process. It requires using the right terms that users are better acquainted with, in order for them to find their way through the site. At the same time, using the wrong terms may make it impossible for users to find what they need within the site. There are generally two sets of online users that should benefit from the sitemap taxonomy, browsers and searchers. Browsers often use the sitemap taxonomy to find their way within a site while searchers use online search engines to find the information they need. No matter what type of user is involved, the sitemap taxonomy should address the needs of both users. Enabling either user to find the content they need. Do-it-yourself sitemap taxonomy The best candidate for creating the sitemap taxonomy of a site is the company itself or the individual behind the website content. Although hiring a professional to create the sitemap taxonomy of the site is an option, it is best that someone with firsthand knowledge of the website's content do it. There are a number of important aspects to consider before doing the sitemap taxonomy. Keep in mind that in general the sitemap taxonomy should be extensive not profound. Putting together profound sitemap taxonomy may only make matters worse as the user will have a difficult time finding the subject matter they need. It is also best to use basic terms instead of advertising jargon that can be easily understood by all. When structuring the sitemap taxonomy, it is important to maintain some exactness at the highest levels. This helps make it easier for users to navigate the site and find the information they need. It is also a good idea to limit the number of items under each level from two to seven subject matters. If not then it is best to combine subject matters for a more efficient sitemap taxonomy. Take into account that sitemap taxonomy is not an exact science. It requires constant fine-tuning in order to produce an effective sitemap taxonomy. However the entire process will pay off big in the long run as users who are more likely to find what they need are those more likely to spend money.

An important tip to remember every now and then is that people visit the site checking out for some information. These Surfers can be an unforgiving lot. Once they found things useful for them in a site they would definitely visit every now and then. The reason why site maps are indispensable is due to its helpfulness in letting the surfers understand the site program and plan and therefore, speed up the way to onset to what the site will be showcasing. This is a part of the website created where the edifice of a web site can be visible to a surfer or visitor. These visitors can choose the link to where they want to surf with just a touch of the mouse of keyboard. Here are Significant key pointers of a good site map, which helps visitors at finding information faster on a web site: The site map should be the simplest page on the web site. Keep the name "Site Map" so those visitors won't be having a hard time looking for it. Always avoid "dynamic" site maps. Those in which the visitors have to find their way easily to get hold of information. If the site map is list of text links, use the TITLE attribute of the anchor tag and include keywords inside it. Putting a sentence describing the page contents below the link for that page on a site map is always good. It should not be the primary navigation on the web site it should complement it. It is very important that there is a link to the site map page and all pages should carry this link. The site map link can be combined with other links in the main menu on the web site or placed at a section on the web page from which is it clearly seen. Other important factors on a web site should complement site maps. For example, the link color for visited links should be different from that of not yet visited links so that visitors have a clear idea which pages they have already seen and thus, save time. In addition to the advantages a site map showcase to "living" surfers, it is also significant for robot surfers from search engines . As a web developer should be aiming to get all visible pages on the web site found in the search engine database. As expected a site map, from one page to another, should carry links to all, it is an ideal form to submit to search engines . Submission of the site map to a search engine might help in getting all web pages indexed quickly by the search engine. I may be incorrect since I have no data to support this point but it just seems logical. However, on a similar note, there is still a limit to all the information that a search engine could provide a visitor. For example, if theres a page which is not found in the directory program of the web site, it will not be detected other search engines. With this in mind, another importance of a site map it tells the search engine instantly to go to a specifc page rather than scouting through the links. Two important questions: 1. Will the website appear as it was planned even for robots? 2. Are the pages exact and effectively designed? Having a site map assists the creator in planning the site before he can even start creating it. Once the pages have been decided, the whole thing becomes simpler and the web pages designs are easily matched to the creators ideas. There are 5 important tips in making a good site map: Good Site Must-Have 1 The logo should be linked to the website homepage. Good Site Must-Have 2 The Site map must be place either on top or on the upper left, under the header. Unless everythings in order already and sure about the design, never try to alter or make changes for a while. Good Site Must-Have 3 There must be a congenial way to go around searching the web site. Do not place the site map in a location that is different from one page to another, like if it is placed horizontally on one page, it should be placed horizontally on the rest of the other pages. However, the case is different if it is a navigation system for a homepage. This could differ in homepages. Good Site Must-Have 4 Additionally, the logo of the homepage should be linked with a HOME or any equivalent sign for easy work around or navigation. There should also be a contact us, about our site, pages to be visited. Good Site Must-Have 5 The golden rule for a good site map is that the number of a visitors clicks should be leading him every step of the way and not jumping to other pages. It is required that the move should be as easy, reliable and above all, very user-friendly.

Sitemaps 101 Benefits of and Tips on Designing a Sitemap Have you ever wondered how a search engine works? It must be fascinating figuring out how this search tool could direct you to several websites that are relevant to your keywords. Or, have you experienced instances where the link that supposedly contains your keywords is not exactly what you have in mind? You would probably think that there must be something wrong with the search engine that it generated irrelevant results. How does a search engine work? Two things figure greatly in making search engines work effectively and efficiently: the electronic search spider and the sitemap. What is a sitemap? A sitemap is basically a page or pages that serve/s as a directory by listing all the links to all documents and files found in a website. It is not merely a random listing of links, but organized in such a way that it gives the web user an idea of how all the information that can be found in the site fits into an outline or framework. It is like viewing the table of contents of a book, or viewing the concept map of the sites content. What is a spider? In SEO language, spider is not an animal found in your closet. This electronic search spider is actually a bot which collects data and copies content to be stored in the search engines database when keywords are fed into the search dialogue box. The spider reads the content of the site and sends another bot to follow the links and copy the content contained in them. What purpose does a sitemap serve? A sitemap like any other map gives directions to a navigator. It primarily targets search engine spiders so that they are properly directed to your site and to the links where keywords entered in the search dialogue appears. As such, it is actually a useful tool in search engine optimization. A well organized site map would guide the spider to find the information it needs when keywords are entered during a search operation. As an additional beneficial consequence, sitemaps have proven to be useful even to web users. Since a sitemap displays all the links to information found in a website, it helps the user to search for a particular topic in mind. Many users also use the sitemap to navigate between pages in a site. What are the benefits of having a sitemap for my website? 1.No page would be left unturned Going back to the purpose of sitemaps, having one would mean faster and easier tracking and crawling of spiders all over your site. As a result, search engines would surely get to the view all the pages of your site and not just the pages containing random keywords. 2.Easier navigation for site visitors Once a web user has accessed your sitemap, they need not go back to the search engine page to look for what they need. If what they are looking for is in your site, then they would have an easier and faster way of locating it. 3.Potential advertising value If it so happens that a relevant product or service company reaches your site, then it would be easier for them to see how best they can position themselves in the different pages of your site as a paid page advertisement. 4.Encourage greater traffic to your site If your company website has a sitemap then potential buyers would have an easier time in accessing your latest products and services. Moreover, they would not miss out on any product that might be off future interest to them since the sitemap would display all information found the site. How are sitemaps formatted? There are at least three major types of sitemaps: indexed, full categorical, and restricted categorical. An indexed site map appears as an alphabetical listing or directory. A full categorical map displays all links classified into categories; while a restricted categorical sitemap displays all links listed in a chosen category at a time. The full and restricted sitemaps are very similar except that the former displays all links in all categories all at once in a page, while the latter focuses only the links under the selected category for easier and less eye-straining viewing. The most widely used format is the full categorical. Based on the results of a 1999 SURL study on sitemap designs, the full categorical format is most preferred by users since it is easier to search for topics within the site and it allows easier comparison between and among categories. Some tips in setting up your sitemap 1.Link the sitemap only to your homepage. This is to ensure that the spider starts searching from your homepage down to all the pages listed in your sitemap. In this way, no page would be left unvisited by the spider. 2.Do not go beyond 30 pages for a sitemap. Large websites having 50 or more pages should not go beyond 30 since this adds more pages to the site, and might make search engines think that the sitemap is a link farm. Also, this prevents overcrowding of links which could be tiring to view. 3.Check all the links listed in your sitemap. It can be discouraging when you click on a link only to find out that nothing is displayed. Test your sitemap; click all links in every page to make sure that all links are indeed linked to the right page. 4.Give keyword-rich titles to sitemap links. Keyword-rich titles give your site more advantage in being searched properly under the right category. But be sure to have this sitemap link linked back to the sitemap (e.g. back to sitemap). 5.Provide a short description for the links in the sitemap. Doing so would give readers a better idea of what to find in the link and save them time on surfing. 6.Be consistent in designing your sitemap with the other pages of the site. Employ a recurring design and the same HTML template for all pages to establish identity and build character to your website. Now that you have learned basic things about sitemaps, maybe it is time for you to build one for your site.

A lot of web pages will find an SEO sitemap useful in improving their performance. SEO stands for Search Engine Optimization, the process that aims to create or revise Internet sites so that it can be better found by search engines. The objective of SEO campaigns is to have websites appear in the top listing or first results page of search engines. Internet search engines, such as Google and A9, maintain a very large database of Web pages and available files. To do this, they devise a program called a web crawler, or spider. This software automatically and continuously surfs and hunts content in the Web. Pages that the spider finds are retrieved and indexed according to text content, giving more weight to titles and paragraph headers. Spiders never stop navigating the web from page to page, to index the relevant content of the Internet. Besides looking at the text of titles and headers, some programs are able to identify default tags and keep a library of these page keywords or key phrases in the index. When a user connects to the Internet types a query, which is automatically interpreted as keywords, the search engine scans the saved index and creates a list of web pages that is most appropriate to what the user is searching for. SEO will use all the combined techniques of keyword analysis, smart code, good content literature, link popularity study and website organization to place the subject web page as high as possible in the list of search results in search engines. Web pages displayed on the top of results pages are assumed to get the most attention, and therefore, opportunity for earnings for web businesses and pages with sponsor links. Search engines usually return a list of results ranking pages according to the number of Internet sites linked to them. Results can be classified as organic, or sponsored links. Sponsored links are shown prominently because their creators or agents paid the search engine. Sponsored links are the main source of income of search engines. Organic search results are the lists of actual results from the engines index and are directly related to the keyword typed in the request. One of the more effective techniques of SEO is the creation of a well-organized site map in a website. Since the sites main page and other content are directly linked to a site map, spiders can more easily move through the website, identify the key words of the content, and index these for a search engine. This is where the SEO sitemap helps the website creator or administrator. Site maps are usually pages filled with links. These are shown as tables or lists, although lists are generally more effective. Writing code for SEO sitemaps is very easy and simple to format and maintain. These are ideally basic HTML pages with default tags, logical titles and keywords scattered in the Meta description. Introduction areas can contain more of the keywords. The site should have a main heading for every directory. A simple list layout helps reduce unnecessary tags that might hide your keywords. Some spiders give more weight to the following, than text in the normal body of the webpage: heading text, content within link elements, text nearer the top of the page and the text written for a link. Therefore, writing the keywords and links in these areas could somehow move up the web pages ranking. This goes for SEO sitemaps as well. Web sites should be designed consistently, so navigation models should follow the flow of the site map. Therefore, the first section in the site map should be the first link in the navigation bar. In an SEO Sitemap, and most pages, the headings contain title attributes where more key phrases in the site map can be added. Keywords are generally well chosen and written in the body of a webpage. However, in an SEO site map with little text, key words should be added as much as possible. As much as possible, web links should follow web page titles, and must undergo SEO during coding. Care must be exercised not to cram the page with keywords and links, or the page will be interpreted as blatant spamming and not receive any traffic at all. There is no way to guarantee that a website will be shown in the topmost ranking of "organic" search results for an extended period of time. However, smart and responsible SEO sitemap techniques can be used to place the website high up in the search position. Regular monitoring and adjustment of the SEO Sitemap and search results would ensure that a website is kept near the top ranking and receiving lots of web user traffic.

Ever wondered what site maps are for? In any internet marketing endeavor, the best thing to do is to maintain a good linkage and to always stay indexed. There many ways available to you online to have your web site indexed and spidered. Using HTML site maps is a way you can utilize to make sure that your site is up to date in the internet and search engine database. What is a site map? A site map basically is a page that features or lists the links you have on your web site. This will make it easier for search engines to proceed and spider your web site. It is usually found near the bottom page of a web site. Why are site maps important? An HTML site map is important. It should contain the top level pages. In one page, there should be just about the right amount of links in it. The link should not exceed 100 for more favorable views. There are certain benefits in having a good HTML sitemap. This generally would assure any potential customer to easily navigate the site, find exactly what they came to look for. The site map page will serve as a tool for your visitors. This way they will opt to visit your site more if they can easily browse and find their way in your web site. It can also ensure that your visitors can very well stay in your web site. Good links will also ensure you that spiders will locate your web site easily each week. This will make your site indexed by the important search engines online. This will also avoid your site from being dropped. However, HTML site maps may serve more important purpose than merely as another link to click on. The specific purpose you should consider in having a site map is to make it easier for search engine robots to crawl in your web site. Pages are located by search engines through crawling. It is a process that goes through the index of a page, following the links and adding the pages to the database. The problem would come in when search engines fail to locate the page because links are not that accessible. It is the site map that will address this dilemma. Search engines will be given access to the different links in your web site simply by following the site map in your home page. Here are some important pointers in creating your HTML site map. 1.Get tutorials on how to make your site map. There are available pages online that can give you a step-by-step guide in coming up with a good website. 2.You can also ensure that your site map looks good, to make it more pleasing to the eye of your visitor and to make navigation easier. You can get ideas for a properly designed site map online too. 3.Make sure that your site map will provide also the links to the important pages in your web site. This way your visitors will not get lost. At the same time you can ensure that your guests will still be able to get the general idea of your web site structure. It is advisable that you make links as simple as possible. 4.Make the link to your site map as visible and obvious as possible in your homepage. Visitors should not spend too much time in locating it or else you might end up losing them. 5.A site map serves more like a table of contents of your website. It should provide all of the different sections of your internet site with all the information and data that may be found in each section. 6.Each of the contents in your site map must have a hyperlink to its respective URL. 7.If you will have to give way to numerous links, you can make use of several pages. You could numbers each site-map page or you could also make use of the contents in naming each site-map. Having an HTML site map will furthermore help you in maximizing traffic to your web site. Just make sure that your homepage as well all the internal pages are properly indexed. Creating a site map will definitely make things more efficient for you. The links to all the pages in your website will be directly connected to your homepage. Aim high for your internet marketing endeavors. The more links you have to your site, the higher is the possibility of getting a good rank among the major search engines, so dont hesitate to learn the rules of the game and make yourself a sure winner.

Generator sitemap programs can be downloaded from various sources on the Internet. Generator sitemap programs have two fundamental purposes. Generator sitemap programs help surfers navigate a site effectively. At the same time, a generator sitemap program encourages search engine spiders. Google offers one of the most popular generator sitemap programs ever to hit the Internet. The generator sitemap of google makes it possible for a website to get listed and get updated by the google search engine. Setting up the generator sitemap helps speed up the addition of the web pages of a site to the google listing. The generator sitemap also makes it easier for a site to get noticed by online surfers. In addition, any changes made to a website that has a generator sitemap is immediately picked up by google. The generator sitemap also helps keep online information fresh and up-to-date for users. Visibility is key to generator sitemap Visibility is a major concern when using a generator sitemap. A website that is completely indexed has better chances of getting top search engine placement in page results. Many of the popular browsers used by searchers and that support java recognize generator sitemap programs. These include firefox and Internet explorer. An online consumer that searches for a specific content on the web can immediately be directed to any one of the web pages of a particular site. The generator sitemap makes it easier for a search engine to provide accurate results from web pages they are familiar with. Who can benefit from a generator sitemap? A generator sitemap is highly recommended for websites that often do repeated modification of their web pages. A generator sitemap can be used for websites of any size, regardless of the number of web pages a site may contain. Although using a generator sitemap is not a guarantee of increased site rankings, it does however provide a website a better opportunity of getting listed on a search engine. Working with a generator sitemap Most of the available generator sitemap programs available on the web make use of extensible markup language or XML. Similar to hypertext markup language or HTML, XML is used widely in blogs and syndicated feeds on the Internet. Each line of a XML code for a generator sitemap has a specific purpose. The location or <.loc> identifies the name of the web page of a website. The line <.lastmod> indicates when the web page was last modified. The format for <.lastmod> can either be dd.mm.yyyy, dd.mm.yyyy hh:mm, dd/mm/yyyy or dd/mm/yyyy hh:mm. Shortcuts can also be used to simply the assignment of dates to the cell. <.changefreq> advises the search engine of a specific time frame when the web page is regularly updated. This can either be done on an hourly, daily, weekly, monthly or yearly basis. For web pages that are not updated, the value 'never' is used. <.priority> indicates the level of priority that a search engine should give a particular web page of a website. These levels range from 0.0 for least priority to 1.0 for high priority. Creating a dynamic generator sitemap Creating a dynamic generator sitemap is useful for websites containing various web pages. The google search engine makes it easy for users to adapt their google sitemap with the help of a python script. The python script generates a sitemap using sitemap protocol. This creates a sitemap from either access logs, URL lists or from web server directories. Tips for using a generator sitemap from google As one of more popular search engines offering a generator sitemap for websites on the Internet, google offers a few tips for its loyal users. Using the google sitemap url encoder/decoder is helpful for submitting sitemaps to google. For websites that have numerous web pages, creating a sitemap can be a tremendous task. For this situation it is best to click on the column title in order to make it easier for a URL list to get sorted. The google generator sitemap allows users to save their settings after creating a sitemap. Users can use these saved settings as a guideline for succeeding generator sitemap updates. The generator sitemap also recognizes the use of robots.txt files. Using a generator sitemap is a positive move in getting top ranking on the Internet's top search engines as well as high visibility among online users.

Marketing in a traditional sense has always been done by putting an ad either in the newspaper, the radio and the television. Being in the digital age, efforts done by marketing to get the message across is not that different. It has just become a little more high tech which continues to help drive sales. Businesses that want to sell something in the market need 2 things. The first is the product to be sold which later on will be distributed. The second is marketing which is the vehicle that is used to carry that message across to the consumer so that people are aware of its existence then it is purchased. One way of the fastest ways of doing marketing today is building a website. Should one decide to shift and decide to do this, here are some tips one needs to know to get started. 1.The first thing to do is to determine what the person wants to do. The product has to fill a need that the customers want right now. It should provide a solution of some kind that will make that will improve the quality of life either at home or at work. 2.The next is to do the proper research. If the business is done with a group of people or a single proprietorship, it is best to brainstorm for the best domain name for the business. It should be catchy and will easily be remembered by people. Given that there are probably other people who have been in the business longer and that it is possible that the domain name has already been taken, it is best to think of several names in case it can no longer be used. There are sites in the web that have search engines to look for a specific subject and using popular keywords for ones website will easily help people find it. These sites also allow one to make a site map which can be downloaded in minutes for a small fee. Another good example is the various email sites and by doing a tie-up with these companies, one can get exposure as well as free service since people who do not have an account can also sign up and be an active member. 3.A product of good quality should be sold at a decent price. Sometimes, the product one makes is already available in the market. To be competitive, one must figure out a way to convince people as to why this product is better than the other leading brands available. What features does it have that the competitor doesnt? What makes it unique which is not only about the product on hand but the service that this can give as well? 4.Just like having a normal business, one must acquire the right equipment and machines for the job. These could be merchandise that is either physical or electronic and an online ordering system. To be successful, one should be sure that the goods that a customer will order can be delivered on time. If there are any problems, a customer support staff or system should be ready to cater to that. 5.It takes money to make more money so one should be careful with what needs to be spent. By putting in tight controls in terms of expenditures and keeping track of the current balance while maintaining the same level of quality saves money which can be used for other things. To avoid falling in this predicament, the first thing one must do is manage the expenses. It is always good to carry a notebook around to log whatever expenses have been made or have a logbook to keep track how much balance is left. That way, a person can stay within a budget on a monthly basis. 6.With everything in place, it is now time to promote the site. One can email to friends about the site and what it offers then this too will also be forwarded and advertised to others. Another is showcasing ones website in E-zines or electronic magazines to get more customer traffic. Any business big or small must have the right resources available to get the message across to the people and building a web site or a site map takes time. One can do it alone if that person knows how to do it, get professional help or simply start from the basics and learn it from the ground up.

The Poodle is commonly acknowledged to be the most wisely intelligent of all members of the canine race. There is a general belief that he is a fop, whose time is largely occupied in personal embellishment, and that he requires a great deal of individual attention in the matter of his toilet. It may be true that to keep him in exhibition order and perfect cleanliness his owner has need to devote more consideration to him than is necessary in the case of many breeds; but in other respects he gives very little trouble, and all who are attached to him are consistent in their opinion that there is no dog so intensely interesting and responsive as a companion. His qualities of mind and his acute powers of reasoning are indeed so great that there is something almost human in his attractiveness and his devotion. His aptitude in learning is never denied, and many are the stories told of his marvellous talent and versatility. Not merely as a showman's dog has he distinguished himself. He is something more than a mountebank of the booths, trained to walk the tight rope and stand on his head. He is an adept at performing tricks, but it is his alertness of brain that places him apart from other animals. The profuse and long coat of this dog has the peculiarity that if not kept constantly brushed out it twists up into little cords which increase in length as the new hair grows and clings about it. The unshed old hair and the new growth entwined together thus become distinct rope-like cords. Eventually, if these cords are not cut short, or accidentally torn off, they drag along the ground, and so prevent the poor animal from moving with any degree of comfort or freedom. Corded Poodles are very showy, and from the remarkable appearance of the coat, attract a great deal of public attention when exhibited at shows; but they have lost popularity among most fanciers, and have become few in number owing to the obvious fact that it is impossible to make pets of them or keep them in the house. The reason of this is that the coat must, from time to time, be oiled in order to keep the cords supple and prevent them from snapping, and, of course, as their coats cannot be brushed, the only way of keeping the dog clean is to wash him, which with a corded Poodle is a lengthy and laborious process. Further, the coat takes hours to dry, and unless the newly washed dog be kept in a warm room he is very liable to catch cold. The result is, that the coats of corded Poodles are almost invariably dirty, and somewhat smelly. Poodle's General appearance --------------------------- Head: Long, straight, and fine, the skull not broad, with a slight peak at the back. Muzzle: Long (but not snipy) and strong not full in cheek; teeth white, strong, and level; gums black, lips black and not showing lippiness. Eyes: Almond shaped, very dark, full of fire and intelligence. Nose: Black and sharp. Ears: The leather long and wide, low set on, hanging close to the face. Neck: Well proportioned and strong, to admit of the head being carried high and with dignity. Feet: Rather small, and of good shape, the toes well arched, pads thick and hard. Legs: Fore-legs set straight from shoulder, with plenty of bone and muscle. Hind-legs: Very muscular and well bent, with the hocks well let down. Tail: Set on rather high, well carried, never curled or carried over back. Coat: Very profuse, and of good hard texture; if corded, hanging in tight, even cords; if non-corded, very thick and strong, of even length, the curls close and thick, without knots or cords.

The Deerhound is one of the most decorative of dogs, impressively stately and picturesque wherever he is seen, whether it be amid the surroundings of the baronial hall, reclining at luxurious length before the open hearth in the fitful light of the log fire that flickers on polished armour and tarnished tapestry; out in the open, straining at the leash as he scents the dewy air, or gracefully bounding over the purple of his native hills. Grace and majesty are in his every movement and attitude, and even to the most prosaic mind there is about him the inseparable glamour of feudal romance and poetry. From remote days the Scottish nobles cherished their strains of Deerhound, seeking glorious sport in the Highland forests. The red deer belonged by inexorable law to the kings of Scotland, and great drives, which often lasted for several days, were made to round up the herds into given neighbourhoods for the pleasure of the court, as in the reign of Queen Mary. But the organised coursing of deer by courtiers ceased during the Stuart troubles, and was left in the hands of retainers, who thus replenished their chief's larder. Head:- The head should be broadest at the ears, tapering slightly to the eyes, with the muzzle tapering more decidedly to the nose. The muzzle should be pointed, but the teeth and lips level. The head should be long, the skull flat rather than round, with a very slight rise over the eyes, but with nothing approaching a stop. The skull should be coated with moderately long hair which is softer than the rest of the coat. The nose should be black (though in some blue-fawns the colour is blue) and slightly aquiline. In the lighter-coloured dogs a black muzzle is preferred. There should be a good moustache of rather silky hair, and a fair beard. Ears:- The ears should be set on high, and, in repose, folded back like the Greyhound's, though raised above the head in excitement without losing the fold, and even, in some cases, semi-erect.The ear should be soft, glossy, and like a mouse's coat to the touch, and the smaller it is the better. It should have no long coat or long fringe, but there is often a silky, silvery coat on the body of the ear and the tip. Whatever the general colour, the ears should be black or dark-coloured. Neck and shoulders:- The neck should be long that is, of the length that befits the Greyhound character of the dog. The nape of the neck should be very prominent where the head is set on, and the throat should be clean-cut at the angle and prominent. The shoulders should be well sloped, the blades well back, with not too much width between them. Stern:- Stern should be tolerably long, tapering, and reaching to within 1-1/2 inches of the ground, and about 1-1/2 inches below the hocks. When the dog is still, dropped perfectly straight down, or curved. When in motion it should be curved when excited, in no case to be lifted out of the line of the back. It should be well covered with hair, on the inside thick and wiry, underside longer. Eyes:- The eyes should be dark: generally they are dark brown or hazel. The eye is moderately full with a soft look in repose, but a keen, far-away gaze when the dog is roused. The rims of the eyelids should be black. Body: The body and general formation is that of a Greyhound of larger size and bone. Chest deep rather than broad, but not too narrow and flat-sided. The loin well arched and drooping to the tail. Legs and feet:- The legs should be broad and flat, a good broad forearm and elbow being desirable. Fore-legs, of course, as straight as possible. Feet close and compact, with well-arched toes. The hind-quarters drooping, and as broad and powerful as possible, the hips being set wide apart. The hind-legs should be well bent at the stifle, with great length from the hip to the hock, which should be broad and flat. Coat:- The hair on the body, neck, and quarters should be harsh and wiry, and about 3 inches or 4 inches long; that on the head, breast, and belly is much softer. There should be a slight hairy fringe on the inside of the fore and hind-legs, but nothing approaching to the feathering of a Collie. The Deerhound should be a shaggy dog, but not over coated. Colour:- Colour is much a matter of fancy. But there is no manner of doubt that the dark blue-grey is the most preferred. Next come the darker and lighter greys or brindles, the darkest being generally preferred. Yellow and sandy-red or red-fawn, especially with black points i.e., ears and muzzle are also in equal estimation. Height:- From 28 inches to 30 inches, or even more if there be symmetry without coarseness, which, however, is rare. Height of bitches: From 26 inches upwards. There can be no objection to a bitch being large, unless she is too coarse, as even at her greatest height she does not approach that of the dog, and, therefore, could not well be too big for work, as over-big dogs are.

The Collie dog makes an excellent sporting dog, and can be taught to do the work of the Pointer and the Setter, as well as that of the Water Spaniel and the Retriever. He can be trained to perform the duties of other breeds. He is clever at hunting, having an excellent nose, is a good vermin-killer, and a most faithful watch, guard, and companion. Little is known with certainty of the origin of the Collie, but his cunning and his outward appearance would seem to indicate a relationship with the wild dog. Buffon was of opinion that he was the true dog of nature, the stock and model of the whole canine species. He considered the Sheepdog superior in instinct and intelligence to all other breeds, and that, with a character in which education has comparatively little share, he is the only animal born perfectly trained for the service of man. At the shows this type of dog is invariably at the top of the class. He is considered the most tractable, and is certainly the most agile. Second to this type in favour is the smooth-coated variety, a very hard, useful dog, well adapted for hill work and usually very fleet of foot. He is not so sweet in temper as the black and white, and is slow to make friends. There is not a more graceful and physically beautiful dog to be seen than the show Collie of the present period. Produced from the old working type, he is now practically a distinct breed. The skull should be flat, moderately wide between the ears, and gradually tapering towards the eyes. There should only be a slight depression at stop. The width of skull necessarily depends upon combined length of skull and muzzle; and the whole must be considered in connection with the size of the dog. The cheek should not be full or prominent. The muzzle should be of fair length, tapering to the nose, and must not show weakness or be snipy or lippy. Whatever the colour of the dog may be, the nose must be black. The teeth should be of good size, sound and level; very slight unevenness is permissible. The jaws Clean cut and powerful. The eyes are a very important feature, and give expression to the dog; they should be of medium size, set somewhat obliquely, of almond shape, and of a brown colour except in the case of merles, when the eyes are frequently (one or both) blue and white or china; expression full of intelligence, with a quick alert look when listening. The ears should be small and moderately wide at the base, and placed not too close together but on the top of the skull and not on the side of the head. When in repose they should be usually carried thrown back, but when on the alert brought forward and carried semi-erect, with tips slightly drooping in attitude of listening. The neck should be muscular, powerful and of fair length, and somewhat arched. The body should be strong, with well sprung ribs, chest deep, fairly broad behind the shoulders, which should be sloped, loins very powerful. The dog should be straight in front. The fore-legs should be straight and muscular, neither in nor out at elbows, with a fair amount of bone; the forearm somewhat fleshy, the pasterns showing flexibility without weakness. The hind-legs should be muscular at the thighs, clean and sinewy below the hocks, with well bent stifles. The feet should be oval in shape, soles well padded, and the toes arched and close together. In general character he is a lithe active dog, his deep chest showing lung power, his neck strength, his sloping shoulders and well bent hocks indicating speed, and his expression high intelligence. He should be a fair length on the leg, giving him more of a racy than a cloddy appearance. In a few words, a Collie should show endurance, activity, and intelligence, with free and true action. In height dogs should be 22 ins. to 24 ins. at the shoulders, bitches 20 ins. to 22 ins. The weight for dogs is 45 to 65 lbs., bitches 40 to 55 lbs. The smooth collie only differs from the rough in its coat, which should be hard, dense and quite smooth.

The dogs which take their name from the island of Newfoundland appeal to all lovers of animals.There are now two established varieties, the black and the white and black. There are also bronze-coloured dogs, but they are rare. The black variety of the Newfoundland is essentially black in colour; but this does not mean that there may be no other colour, for most black Newfoundlands have some white marks. In fact, a white marking on the chest is said to be typical of the true breed. Any white on the head or body would place the dog in the other than black variety. The black colour should preferably be of a dull jet appearance which approximates to brown. In the other than black class, there may be black and tan, bronze, and white and black. The latter predominates, and in this colour, beauty of marking is very important. The head should be black with a white muzzle and blaze, and the body and legs should be white with large patches of black on the saddle and quarters, with possibly other small black spots on the body and legs. Apart from colour, the varieties should conform to the same standard. The head should be broad and massive, but in no sense heavy in appearance. The muzzle should be short, square, and clean cut, eyes rather wide apart, deep set, dark and small, not showing any haw; ears small, with close side carriage, covered with fine short hair (there should be no fringe to the ears), expression full of intelligence, dignity, and kindness. The body should be long, square, and massive, loins strong and well filled; chest deep and broad; legs quite straight, somewhat short in proportion to the length of the body, and powerful, with round bone well covered with muscle; feet large, round, and close. The tail should be only long enough to reach just below the hocks, free from kink, and never curled over the back. The quality of the coat is very important; the coat should be very dense, with plenty of undercoat; the outer coat somewhat harsh and quite straight. The appearance generally should indicate a dog of great strength, and very active for his build and size, moving freely with the body swung loosely between the legs, which gives a slight roll in gait. As regards size, the Newfoundland Club standard gives 140 lbs. to 120 lbs. weight for a dog, and 110 lbs. to 120 lbs. for a bitch, with an average height at the shoulder of 27 inches and 25 inches respectively; but it is doubtful whether dogs in proper condition do conform to both requirements. When rearing puppies give them soft food, such as well-boiled rice and milk, as soon as they will lap, and, shortly afterwards, scraped lean meat. Newfoundland puppies require plenty of meat to induce proper growth. The puppies should increase in weight at the rate of 3 lbs. a week, and this necessitates plenty of flesh, bone and muscle-forming food, plenty of meat, both raw and cooked. Milk is also good, but it requires to be strengthened with casein. The secret of growing full-sized dogs with plenty of bone and substance is to get a good start from birth, good feeding, warm, dry quarters, and freedom for the puppies to move about and exercise themselves as they wish. Forced exercise may make them go wrong on their legs. Medicine should not be required except for worms, and the puppies should be physicked for these soon after they are weaned, and again when three or four months old, or before that if they are not thriving. If free from worms, Newfoundland puppies will be found quite hardy, and, under proper conditions of food and quarters, they are easy to rear.

There is no incongruity in the idea that in the very earliest period of man's habitation of this world he made a friend and companion of some sort of aboriginal representative of our modern dog, and that in return for its aid in protecting him from wilder animals, and in guarding his sheep and goats, he gave it a share of his food, a corner in his dwelling, and grew to trust it and care for it. Probably the animal was originally little else than an unusually gentle jackal, or an ailing wolf driven by its companions from the wild marauding pack to seek shelter in alien surroundings. One can well conceive the possibility of the partnership beginning in the circumstance of some helpless whelps being brought home by the early hunters to be tended and reared by the women and children. Dogs introduced into the home as playthings for the children would grow to regard themselves, and be regarded, as members of the family In nearly all parts of the world traces of an indigenous dog family are found, the only exceptions being the West Indian Islands, Madagascar, the eastern islands of the Malayan Archipelago, New Zealand, and the Polynesian Islands, where there is no sign that any dog, wolf, or fox has existed as a true aboriginal animal. In the ancient Oriental lands, and generally among the early Mongolians, the dog remained savage and neglected for centuries, prowling in packs, gaunt and wolf-like, as it prowls today through the streets and under the walls of every Eastern city. No attempt was made to allure it into human companionship or to improve it into docility. It is not until we come to examine the records of the higher civilisations of Assyria and Egypt that we discover any distinct varieties of canine form. The dog was not greatly appreciated in Palestine, and in both the Old and New Testaments it is commonly spoken of with scorn and contempt as an "unclean beast." Even the familiar reference to the Sheepdog in the Book of Job "But now they that are younger than I have me in derision, whose fathers I would have disdained to set with the dogs of my flock" is not without a suggestion of contempt, and it is significant that the only biblical allusion to the dog as a recognised companion of man occurs in the apocryphal Book of Tobit (v. 16), "So they went forth both, and the young man's dog with them." The great multitude of different breeds of the dog and the vast differences in their size, points, and general appearance are facts which make it difficult to believe that they could have had a common ancestry. One thinks of the difference between the Mastiff and the Japanese Spaniel, the Deerhound and the fashionable Pomeranian, the St. Bernard and the Miniature Black and Tan Terrier, and is perplexed in contemplating the possibility of their having descended from a common progenitor. Yet the disparity is no greater than that between the Shire horse and the Shetland pony, the Shorthorn and the Kerry cattle, or the Patagonian and the Pygmy; and all dog breeders know how easy it is to produce a variety in type and size by studied selection. In order properly to understand this question it is necessary first to consider the identity of structure in the wolf and the dog. This identity of structure may best be studied in a comparison of the osseous system, or skeletons, of the two animals, which so closely resemble each other that their transposition would not easily be detected. The spine of the dog consists of seven vertebrae in the neck, thirteen in the back, seven in the loins, three sacral vertebrae, and twenty to twenty-two in the tail. In both the dog and the wolf there are thirteen pairs of ribs, nine true and four false. Each has forty-two teeth. They both have five front and four hind toes, while outwardly the common wolf has so much the appearance of a large, bare-boned dog, that a popular description of the one would serve for the other. Nor are their habits different. The wolf's natural voice is a loud howl, but when confined with dogs he will learn to bark. Although he is carnivorous, he will also eat vegetables, and when sickly he will nibble grass. In the chase, a pack of wolves will divide into parties, one following the trail of the quarry, the other endeavouring to intercept its retreat, exercising a considerable amount of strategy, a trait which is exhibited by many of our sporting dogs and terriers when hunting in teams. A further important point of resemblance between the Canis lupus and the Canis familiaris lies in the fact that the period of gestation in both species is sixty-three days. There are from three to nine cubs in a wolf's litter, and these are blind for twenty-one days. They are suckled for two months, but at the end of that time they are able to eat half-digested flesh disgorged for them by their dam or even their sire. The native dogs of all regions approximate closely in size, coloration, form, and habit to the native wolf of those regions. Of this most important circumstance there are far too many instances to allow of its being looked upon as a mere coincidence. Sir John Richardson, writing in 1829, observed that "the resemblance between the North American wolves and the domestic dog of the Indians is so great that the size and strength of the wolf seems to be the only difference. It has been suggested that the one incontrovertible argument against the lupine relationship of the dog is the fact that all domestic dogs bark, while all wild Canidae express their feelings only by howls. But the difficulty here is not so great as it seems, since we know that jackals, wild dogs, and wolf pups reared by bitches readily acquire the habit. On the other hand, domestic dogs allowed to run wild forget how to bark, while there are some which have not yet learned so to express themselves. The presence or absence of the habit of barking cannot, then, be regarded as an argument in deciding the question concerning the origin of the dog. This stumbling block consequently disappears, leaving us in the position of agreeing with Darwin, whose final hypothesis was that "it is highly probable that the domestic dogs of the world have descended from two good species of wolf (C. lupus and C. latrans), and from two or three other doubtful species of wolves namely, the European, Indian, and North African forms; from at least one or two South American canine species; from several races or species of jackal; and perhaps from one or more extinct species"; and that the blood of these, in some cases mingled together, flows in the veins of our domestic breeds.

Cellular phones are now getting to be a necessity in this modern society. This is not how they foresee the cellular phone future some years back. Luckily, manufacturers are quick to recognize the booming cellular phone industry. Thus, they are able to answer the growing demands for this functional toy. Additionally, the introduction of various functional features for cellular phones by huge cellular phone companies makes cellular phones more a need to perform specialized tasks. Because of this, the use of a cellular phone is getting to be a requirement for business executives in going about their various tasks as they go about their business. However, not everybody needs these special functions, some only needs cellular phones for basic use like sending and receiving calls. If you do not require these high technology functions, buying a cellular phone for basic use may only be what is necessary. Some cellular phones are for basic use including Samsung cellular phones. It is more reasonable to buy basic cellular phone models if you do not need to play with your cellular phone and Samsung cellular phone may be what is the best for your. Samsung cellular phones are generally of good design. They have wide and clear display, which is beneficial especially for sending and receiving text messages. Samsung cellular phones have good battery life compared to other cellular phone units. As already mentioned, these cellular phones are good cellular phones for basic use. Samsung cellular phones have beautiful designs; you may be pleased to choose one among the various models that will fit your need. You will not despair buying a cellular phone from Samsung if you only require the basic features; beauty of the product is thus a bonus. However, if you are looking for functional cellular phones more than the basic sending and receiving calls and text messages, Samsung cellular phone is not the one for you. People who want to play and require so many functions and features will not enjoy a the cellular phone from Samsung. Some basic complaints encountered with Samsung cellular phone, which happens only to very few users, are choppy calls and scratchy and distorted volume generation. This only happens to very few users, and to ensure you will not experience this in a Samsung cellular phone, you may ask the recommendation of the friendly Samsung staff. Some who endeavor to find functionality in a Samsung cellular phone give it a nickname very good yet slightly bad phone. It is very good because the designs are superb and the battery life is good. Slightly bad because some high-tech features fail in Samsung cellular phone, precisely it is a cellular phone for basic use. Do not expect Samsung cellular phone for other features rather than the basic ones, no picture transfer, no internet communication and some phone do not support blue tooth usage. Not a techys choice indeed. Some people who buy this phone feel that with the superb design, it should include additional feature and functionalities. The company is on its way to developing the phone you require, researches and product development are now on the drawing board. For some who could not wait, buying Samsung cellular phone is still a neat choice because the designs are upbeat and beautiful. The added bonus is that the battery life is longer than other cellular phones. Enjoy the basic functions and beautiful designs with Samsung cellular phones.

Nokia being a finish firm is surprisingly gaining 20% cellular phone penetration in the United States. This success is due to the two major business concentration of the company. The two business concentrations are Nokia cellular phones and cellular phone network infrastructure. Those two make up 90% of Nokias revenue. The company gains this success because of their commitment to quality, and their quest to provide consumers with innovative design Nokia cellular phones. Nokia is narrowly focusing on Nokia cellular phone and cellular phone infrastructure because the company sees significant growth potential in the mobile telephone industry. Nokia is poised on giving landline telephony greater challenge in the coming years. It has started and is fast becoming a threat. Although admittedly, among the three major players in the United States mobile phone industry, Nokia, with its Nokia cellular phones and cellular phone infrastructures, can fulfill this goal because of their strong commitment to revolutionize the bile phone industry. Bigger may be the other players but Nokias focus on cutting edge technology to help developing countries do without land-base communications and gain speedy communication the mobile phone usage, may be possible. However, Nokia cellular phones and its exceptional technological design are facing greater challenge with respect to the fast-paced developments in the cellular phone industry. Nokia is also facing pricing challenge, more specifically, because of the downward global economic condition. These challenges, however, the company continues to focus on superior technology for its Nokia cellular phones and cellular phone infrastructure. These business areas brought their company to the stock market map and Nokia is committed to continue providing innovative technology for as long as possible. Although, they believe the economic assessments that the economic condition may not require the superior technology of their Nokia cellular phone to help them secure profitable business in the coming years, they continue to refine the technological advantages of their products because it is a commitment they stand for. This assurance will surely please consumers who love the functional features of Nokia cellular phones. This endeavor of the company to ensure technological advancement for their Nokia cellular phones and cellular phone infrastructure ensures the consumers that even with the proliferation of cellular phone in the market; one will always find the most functional and technologically advanced products in Nokia. One may actually get all the benefits of effective and speedy communication with Nokia cellular phones and its cellular phone infrastructure. Choose the best and most efficient when you need mobile cellular phones, if you know Nokias promise of great technological developments, you will get all the benefits and more. This is because aside from the functional features, beautiful designs are coming out of Nokia plants to suit everybodys needs for Nokia cellular phones. Finally, Nokia cellular phones recommend users to follow telephone etiquette. This will help ensure the even while using cellular phone, keeping in mind telephone etiquette keeps you respectable. You will not bother churchgoers by turning off your phone in a place of worship. Avoid talking aloud in public in order to avoid creating nuisance and annoying people around. This is a good recommendation for cellular phone users. You do not need to flaunt your cellular phone, because Nokia cellular phones have their own personality, high-tech and functional, no need for you to brag about it.

The cellular phone industry is already able to stand as a functional gadget and not merely luxurious toy. Because of this, manufacturer quickly jump into the cellular phone bandwagon, this includes the electronics companies and telephone companies. On the electronics side, LG Electronics is getting to be a figure to watch out for in the future. LG Electronics is now focusing all its effort in making LG cellular phone an excellent and premium brand. This is a commitment made by the LG Electronics CEO during his speech at the 2004 International Consumer Electronic Show. To show how committed LG Electronics is to their promise, the company is poised on investing three hundred million dollars for the marketing activities of LG Cellular phone. LG Electronics likewise set-up a brand management team that will uphold the new LG slogan that Lifes Good for all its marketing efforts that will promote the premium LG cellular phone brand in the North American market. Because of this strong commitment to develop cellular phone units as a premium and superb brand of cellular phones, consumers are sure that the company will soon introduce to the market cellular phone units that will give some major manufacturers a run for their money. This endeavor will surely benefit consumers who will find more premium brand cellular phones including LG cellular phones available in the market. The endeavor will further alleviate the companys vision of sitting as one of the top three global firms by the year 2010. This may prove to be an easy task for the company coming from its success in achieving top brand image in India, Middle East and Africa. This endeavor of making premium brand LG cellular phones is not only a mission for it North American market but the plan includes Europe as well. I hope that in the future, for the world, this is a vision that LG Electronics is focusing on. The campaign following the theme lifes good offers superior lifestyle for LG cellular phone users. The company keeps this promise by putting together a product development team that will focus on making premium LG cellular phones that will compete in the marketplace, functionality and beauty is a huge consideration. The company is seeking to achieve an ambitious sales growth of 20% by boosting its marketing efforts for the globally competitive and premium LG cellular phone brand. To achieve all these, product development for the cellular phones units is the most important step. Organizational restructuring and improved distribution for LG cellular phone might also be a neat strategy for the company if they are serious in wanting to achieve a hefty 20% growth from its cellular phone business. An increasing number of satisfied LG cellular phone users recognize the development as an effective way to get superior benefits from the increasing number of premium quality cellular phones with the introduction of the newly developed and innovatively designed cellular phones from LG Electronics. They foresee this development and the companys endeavor to be beneficial and thus may work well to the mutual benefit of the company and its consumers. LG cellular phones are poised on competing in the functional and beautifully designed cellular phone industry, their experience in the electronics industry give them the edge against competition. Await the development and the new LG cellular phone models to get the benefit from the companys commitment to quality.